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Business Info
Business Name
Offshore Wind Development Coalition
What do you do?
Advocate before federal and state policy- and decision-makers policies that will support the establishment of the offshore wind industry in the U.S., an industry that has been thriving in Europe since the mid-1990s. Represent businesses associated with the development of clean, emmision-free offshore wind projects that can power 150,000 homes annualy per wind farm.
What is the exact name you would like in your logo?
Offshore Wind Development Coalition
What pieces of stationery do you need designed (biz cards, letterhead, etc.)?
Biz cards and letterhead (letterhead for use as hard copy paper and electronic)
Target Audience
What is your industry?
Development of wind farms (about 100 turbines each), generally 10 to 15 miles off the coast
Describe the target audience for your logo and stationery
Government policy- and decision-makers. Media. A variety of businesses associated with offshore wind development projects off of the coasts of East Coast and Great Lakes states; e.g., turbine suppliers, cable suppliers and other supply chain, environmental permitting and analysis firms, law firms.
What 3 things would you like to communicate to your audience through your logo and stationery?
momentum, environmental protection, jobs
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Text and image.
See: awea.org
See: ewea.org
See: Bluewaterwind.com
See: CapeWind.org
See: dwwind.com
What colors do you want to see in your logo and stationery?
Blue (for water) but I will leave it to the designers to determine how to communicate visually the clean-tech, clean-energy nature of our ocean-based business. I mention blue for the water theme that I imagine. I would love to see a design that makes it apparent that the turbine is installed in the water without showing land, as these turbines will often be more than ten miles from the coast, but I don't want to present mulitiple turbines as they generally are spaced about one-half mile apart in the ocean.
What colors do you NOT want to see in your logo and stationery?
Dark and dreary. We want to show optimism, clean environment, and, perhaps, if it works -- workers, since this new-to-the-U.S. industry has the potential to create tens of thousands of jobs here, similar to the employment numbers that already exist in the European offshore wind industry. If we can't show workers, perhaps a slogan could be worked in such as "Clean tech jobs for clean energy" If you don't work on slogans, perhaps you can design a placeholder for one, which placeholer may or may not be used.
What adjectives should best describe your logo and stationery?
graphically simple, elegant, understated
Where will your logo be used (print, website, etc.)?
initially used on biz cards and letterhead, inlcuding electronic versions. we can modify later when we prepare website
Do you have additional info or links you want to share?
The biz card will initially include just the name of the organization, the president's name and title, phone number and email address, and maybe a slogan. Space should be planned to add office address and website address.
Also, please see above comments and links. Thx!
Materials
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