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LET ME TELL YOU ABOUT US:

Fare/Share is an upcoming iPhone app that will allow New Yorkers to find each other and share cabs. We are looking to have a similar feel as Foursquare, (a major iPhone app). Our app should be fun to use and have a unique look (which will come out in the mockups we already created). We think the color/design should fit with the colors and design of the NYC cab logo (yellow and black, similar fonts) but with an extra buzz that makes it a cool to interact with.

HERE IS WHAT WE NEED:

We need NINE (9) iPhone sized designs that correspond with the mockups we are providing here. We will also need a splash screen, a logo, and an iPhone icon button these should obviously all riff on the same basic logo concept, whatever that is.

The screens need to contain all the necessary hires graphics so a developer can take them and build the actual app. We would like to use these screenshots as the basis for a website to show off the app and build some hype around it. (since it doesnt need to work yet).

We will likely be using 1 of these screenshots on a printed card (that is iPhone sized) that we will be handing out around NYC.

The design approach should be pretty clear in our mockups and explanation doc as well as the other pictures that are included.

OUR TARGET AUDIENCE IS:

New York City residents with iphones who are about 18-40 years old. We anticipate the majority of users will be 20-30 years old and be tech savvy. The goal of this app is to be very useful to people (it saves them money, and they can meet other people) but also easy and fun to use (can click through screens in seconds, and the screens make you want to click them).

WE LIKE THESE EXAMPLES:

See attached doc for more explanation.

FOLLOW THE MOCKUPS in the PDF. those are the basis of this project.

Also review the DOC for a guide on how to approach the mockup PDFs

Each screen is numbered in the corner, and includes a description in the DOC (with the number).

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Must follow the mockups as laid out in the PDF file and doc. It needs to have the yellow/black look and feel of a taxi, and some graphics in useful places (like a little taxi cab to represent the progress meter, or a little red LED sign to signify the estimated fare).

Company name is: Fare/Share

In particular, you must include a well designed map that allows for evenly sized neighborhood areas.

(also refer to the attached docs, and PDF for clearer explanations of things. feel free to email us at faresharenyc@gmail.com)

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