LET ME TELL YOU ABOUT US:
Our site is an online platform which enables users to reach out to a network of international fashion experts composed of stylists, personal shoppers, bloggers, boutiques and brands for customized apparel suggestions.
A user puts up a post describing the item of apparel they're shopping for (e.g. a new coat) or an occasion (e.g. a party) which is distributed to the network of experts. Users are also able to convey their sense of style (e.g. romantic, elegant, biker chic) on the post.
The experts respond with their recommendations either by browsing ecommerce sites or by making suggesting from their own inventory of clothes (boutiques, brands).
Users will be able to vote for their favorite suggestions and the winner will be highlighted for all to see.
The site is essentially a stylized human search engine for apparel.
HERE IS WHAT WE NEED:
We are looking for a sleek and edgy domain name with these qualities --
1. Credibility amongst the fashion crowd i.e. a name they would like to associate themselves with (LookBook.nu), 2. Aspirational (Style.com), 3. Short (not more than 10 characters), 4. Easy to pronounce and spell, phonetic (Prada), 5. Memorable (Refinery29), 6. Gender neutral;
7. Not include the words fashion or style,
8. The name can be
A. Two independent words put together (ClothesFactor)
B. An invented name (Etsy)
OUR TARGET AUDIENCE IS:
Women and men aged between 21 - 45 who shop for clothes online, use social networking sites, have disposable income and limited time to shop. They enjoy dressing well, reading fashion magazines and browsing fashion websites for style and trend advice.
WE LIKE THESE EXAMPLES:
Refinery29.com: aspirational, unique and memorable;
Net-a-Porter.com: sophisticated and modern;
Asmallworld.com: perfectly conveys exclusivity of the social networking site;
Etsy.com: short and sweet;
Lookbook.nu: conveys functionality;
Mintbox: conveys illusion of finding a hidden treasure;
Twitter: quirky and conveys functionality
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A name which is preferably supported by a .com domain although we will consider creative uses of other domains such as .nu, .me .us. No .net. or .orgs will be considered.
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