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LET ME TELL YOU ABOUT US:

I've developed a location-based application called 'Word on the Street' for the iPhone which is close to release.

This app allows users to leave notes/reviews wherever they are, tag them, search for nearby notes/reviews and tags, rate them and edit them (in a wiki style - i.e. you can edit other people's entries). They can also share them with others, even if they don't have an iPhone.

More information is in the logo project for this http://www.crowdspring.com/projects/grap...

Another feature of the program is that users will be able to see opportunities to volunteer near where they are, and charities/nonprofits will be able to post calls for volunteers related to a physical location.

This is a project to design the look of some elements of the related site.

HERE IS WHAT WE NEED:

All pages should look connected i.e. similar look and feel and common functional elements across all pages.

Note that the logo is the subject of the separate contest ending shortly, there should be a space for this logo, it will be flexible as to color.

The more the pages have in common, the better. Any page should have a typical unobtrusive 'login'/'signup' option and the footer should have the usual small links for terms of service, privacy etc.

Other than this the deliverables are:

1) The home page

This could be very minimalist and contain next to nothing aside from a search box and links etc, or it might have recent place entries and/or a google map showing an overview of global or local coverage and a search box.

Should have links off to other areas with pitches to get involved.

Might have a feed of announcements and/or success stories for charities in future - but not initially. Success stories would likely be human interest stories and could feature photos and possibly even video.

Note this may not always be the main pitch. Must be flexible to add other story types and other sales pitches in future.

2)A landing page to pitch download of the iphone program (for free) and link off to itunes. Probably including screenshots of the program and feature summaries. A short slogan I have been using so far and that you could use as a placeholder is 'Make your mark on the world'. The goal is to get people to click on the 'available on itunes' button and download.

3)A landing page to pitch charities to sign up on the website (for free) and add their calls for volunteers. A short slogan that you could use as a starting point could be something like 'Meet your new volunteers' or 'We're here to help' or something like this. The goal is to get charities needing volunteers to sign up.

4) A page for an individual place. Note for many/most users this will be how they arrive on the site (e.g. from google search). It should be considered as important as the home page if not more so. Example places are here: http://wordonthestreethq.com/places/87.

Note, these have no attempt at styling at all, and no header or footer yet, they just contain the basic information now. Also note that additional details might be added on this page later.

5) A contributing users home page - e.g. see http://wordonthestreethq.com/users/6. Again this makes no attempt at styling at present and is currently missing any header and footer stuff, and again further information might be added later.

OUR TARGET AUDIENCE IS:

2 main audiences currently:

- End-user

People using the search feature, people arriving from google, and/or using the iphone program / website account to add and edit content. People who may or may not have the iphone program.

- Charities / non-profits

People from charities that are looking to make calls for volunteer workers near a physical location

WE LIKE THESE DESIGNS:

minimalist:

google.com

flickr.com

outside.in

Sales Pitches/Software Showcase

highrisehq.com

literatureandlatte.com/scrivener

culturedcode.com

culturedcode.com/things/iphone/

atebits.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

the look must not detract unduly from the functionality of the site or get in the way of what users are trying to do

any pitches or calls to action anywhere must not be pushy or obnoxious

some pages (like success stories or charity signup) may well feature photos and video etc, however the typical page (especially the place page) should not be too graphics/image heavy and busy

overall design should be flexible as possible so it can be evolved to be applied to new pages with different content and different user audiences. Don't assume every page will be related to charity/volunteering for example.

page elements may be user contributed or incorporate 'news', so may grow and shrink, therefore design shouldn't rely too heavily on assumptions about their size and ideally not be overly fussy about things being in exact positions either

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