LET ME TELL YOU ABOUT US:
TheWineForum.org is a recently formalized not-for-profit organization of senior level business executives, politicians, civil society leaders, and academics devoted to creating great wine experiences in order to raise funds, grow awareness and direct resources towards deserving charitable causes.
HERE IS WHAT WE NEED:
We have existed as an informal group for several years but only recently formalized the organization and need to develop the image and brand consistent with the quality of our members and the wine makers with whom we interact. We have a logo (attached) and hope with this project to create a simple web site. We need a Home page and two other pages: About and Contact.
OUR TARGET AUDIENCE IS:
Our members are:
-CEOs (of leading Developed and Emerging Market companies)
-Public Figures (MPs and politicians from Developed and Emerging countries)
-Civil Society Leaders (Heads of NGOs and multilateral organizations)
-Academic Leaders (Thought leaders from top academic institutions)
-Media Leaders (Editors and noted columnists from primary media channels)
About 1/3 are from North America, 1/3 from Europe and 1/3 from other parts of the world (esp India and China).
The wineries with whom we work are only the very best from all of the world's top wine regions.
We also deal with top hotels (where we occasionally host events), wine critics, restaurants, etc.
Our audience (members, wineries and charities) should view our organization as:
- serious but fun
- not commercially driven -- its about passion for wine not making money -- however is makes good business sense for the wineries to develop stronger, more direct ties to our members (because they buy a lot of wine)
- exclusive but not snobby
- concerned with giving back -- most events also feature a charitable cause to which members make donations
- connected both to the history and tradition of wine making as well as the modern, high-tech business world from which many of our members come
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No wine glasses or other party like images; this is a serious group. The color palette should be muted; no burgundy other than the logo.
Font should be trajan pro
Logo color is cmyk 28, 100, 93, 35
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