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Business Info

Business Name

WeTrip

What do you do?

We are travel website that is still in concept stage. WeTrip is an online platform that allows travelers visiting particular partying destinations to form an online conversation with each before they visit, and keep the conversation going when they return.

Do you have a desired website screen size?

1024 x 768 is preferred. Must be suitable for all browsers IE7 and above.

How many pages (maximum of 4) do you need designed?

4

Target Audience

What is your industry?


Describe the target audience for your website design

Our target audience is travelers/tourists to partying locations. This is generally aimed towards to the 18-34 year old market. This target market is generally media hungry and already well knowledged and confortable in using the format of traditional social media sites.

What 3 things would you like to communicate to your audience through your website design

This website will only be a beta site to act as a presentation & data collection tool. However the website will need to exude the following functional messages.

- That we provide connection to NEW people, not in our current social circles
- We provide a place to discuss exciting plans for your holidays
- We provide an environment where you and store and save an online diary of your traveling memories - including your photo albums, staying connected and sharing this content with the people you met or travelled with.

In terms of content we therefore need to present the following information in 4 different pages.

> Welcome page - This will display the logo, basic mission statement and provide the user options to seek further information + Data sign up form for invitation to full release
> "Meet the world"
> "Stay connected"
> "Lifelong memories"

How is your company different from your competitors?

- There are many travel websites that rely upon user feedback and comments, however WeTrip provides a content rich environment that encourages people to connect with each other.
- We will be focused solely of partying locations where travelers are increasingly motivated to meet fellow travelers.
- We will provide an online travel diary in which users photos, conversations with fellow travelers, checkin points and content posts will all be stored. This will become a storyboard of the users travels over the years.
- In depth Facebook content features

Style and Concept

What website design styles do you like?

As this is Beta presentation website, we only need to focus on creating a presentation site that exudes the correct brand image and colours. This should follow certain examples:

Clean but experiential - http://www.googleventures.com/ [We could make use of experience invoking images for the welcome page, with option to progress to different pages on the tabs below]
Good use of movement - http://www.chromeweblab.com/en-GB/#home [Carrying on from the above design, we could use the same functionality as hovering over a tab, in which the relevant content slides into place. We can co horizontal or vertical in movement.

What colors do you want to see in your website design?

Clean and neutral colours. Most likely using a white background as a base. My inclination is for a white background, using strong primary colours through out website.

The designer should provide different variations that match the overall brand design.

What colors do you NOT want to see in your website design?

No specifics - Must just keep on brand.

What adjectives should best describe your website design?

Clean
Informative
Slick
Playful, but professional
Personal - This has to be somewhere about the people & content (not the brand). So the web environment should not be cluttered with promotions and branding

What content must be included in the website design?

As per the comments above:

> Welcome page - This will display the logo, basic mission statement and provide the user options to seek further information, different travel images ticking over to invoke emotion + Data sign up form for invitation to full release [This could be similar to this - http://www.googleventures.com/]
> "Meet the world" - Describe/visualise the concept of meeting new people going to your holiday destination
> "Stay connected" - Describe/visualise the online tools to stay connected to people
> "Lifelong memories" - Describe/visualise the tools to store and storyboard your travel experiences.

Each page should content written content of what each concept is about, and adjacent pictures of screenshots of how the fully launched website may look. Similar to this presentation: http://www.behance.net/gallery/Wizzairco... - see under the subheading "booking flow"

Do you have additional requirements or links you want to share?

Possibly incorporate the use of unique icons like this website: http://www.behance.net/gallery/ALL-ABOAR.... We need one strong point of brand association, and may be this type of design can give some inspiration.

Just to reiterate - We are not looking for a website that actually performs the functionality described above. This website will purely be used for presentation and for browsing web traffic to explore the new concept. We therefore just need to focus on making sure it looks incredible, and the messages of what it WILL do in the future is clear. The user should left with no doubt about what WeTrip will be able, and encourage them to sign up for a full release invitation.

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