LET ME TELL YOU ABOUT US:
We are a small-business tech support firm located in Santa Barbara, California. We provide full-service networking and computer services to companies with 1-20 pcs that dont have a full-time IT staff. Founded in 2003, it is time for our website to have its first major overhaul. When we started, we were split 50/50 between residential and small business. Now, although we service a good deal of home clients, we have shifted our marketing focus to small biz.
HERE IS WHAT WE NEED:
We have taken our company to the next level, focusing more on small businesses than residential clients. Our techs are a cut above, more professional while also being more personable. Our website needs to reflect this change. Currently it is not professional enough, but we also wish to avoid becoming too impersonal and stuffy. The primary purpose of the site is to convey our services, but it should also feature client testimonials as a dynamically rotating element in every page. Branding is important and should be constant. Logo and colors. The front page needs to communicate what we do instantly.
OUR TARGET AUDIENCE IS:
Business owners, Entrepreneurs, CEOs, Executive Directors, and Administrators of micro to small businesses tasked with finding tech support. We specialize in non-profits and start-ups. We want customers to understand that nobody else in our town focuses on the special needs of small businesses and startups. Our competition is either residential focused, meaning not trained for business needs, or corporate focused, meaning lacking personal touch, responsiveness and awareness of tight budgets.
WE LIKE THESE DESIGNS:
First and foremost, must be a clean design. Avoid busy pages with too much information. The challenge will be to present the important information in a way thats not overwhelming to the viewer. Viewers should understand what we do by seeing only our home page. Color scheme should coincide with our logo. Doesnt have to be white bg, but it can be. It can basically have similar sections as our current site, although the Specials section should be deleted. Live Help is an item that should receive more focus as well, and should be a static design element on every page.
Examples of some sites we like:
The top half keeps it simple, and clean. The bottom half is lacking though. The rotating pictures of their clients' buildings is interesting, something we're thinking of implementing.
Bit dull IMO, but showing specific markets might be something we want to incorporate. Auto, Legal, Doctor/Dental, Financial, etc. Clicking on a market would take you to a specialized page. I think the different colors for each is a nice design touch. Perhaps our services page would have 2 boxes, one which allowed viewers to choose links by industry breakdown, the other which would list different service type links (networking, security, backups, data recovery)
Clean homepage. Again they separate their main sectors with colors, which I think makes it easy to read, and helps separate copy.
Also separates out services in a list (IT Outsourcing w/ service examples)
Neither Primus nor Lanspeed make those services clickable links, which I think they should be.
Can't believe they would make the third section just a tiny bit shorter than the other two. A little too much going on here.
Attached are some sample files from CrowdSpring designs submitted for a project for a somewhat similar company, in addition to our logo. We feel that these look a bit more professional than the design we're working with, they have more dynamic use of color, they present a good amount of information but separate it relatively clearly. They are probably a little too busy in some cases, and the busy pictures they use in the banner don't help, ours would be mainly photos of us, clients, client buildings, the cars, etc, rotating through, the way I'm imagining it. The copy on the home page should be pretty limited.
In reference to cs2.jpg: Maybe our client photos in the frame in a way similar to that. We like the three subsections below that. I could see, Our Services (listing our main services), Our Specialties (listing our main markets) and a third one. Or it could be What We Do, Who We Serve, etc. Or maybe just two subsections. Bottom left is too loud. I wonder if we could put the Live Help box up at the top right, and leave it there on every page.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must have: Live Help
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