LET ME TELL YOU ABOUT US:
E and O Coverage of America is a company that provides Errors and Omissions coverage for Insurance professionals. It protects insurance salespeople and companies from claims made against them in the case of a misunderstanding between the agent and the customer.
HERE IS WHAT WE NEED:
We need a website that portrays the nature of our company. We are customer service focused, and provide one of the lowest cost products in the industry. We have a logo and have the basic functionality that needs to be on the site. We even have an existing website: www.eandocoverageofamerica.com . It is in dire need of some design help.
The design will be used on the web.
***We need a home page and a drill page.***
The design for the drill page will need to contain form fields, text areas, callout boxes, etc. enough so we can use it for application forms, text-only pages, etc.
The drill page doesn't have to be a cohesive design, but it should have the elements
Take a look at:
The design of that site is terrible - but you can reference it for the content. The items in the top navigation menu will have to be accessible from somewhere - maybe you put them all in the same menu, but maybe they are separated. The green "Coverage Details" button is where we want people to click but it should be "Get Info" instead of "Coverage Details".
The home page should have:
-Call to action button that says "Get Info" should be the most prominent element on the page, or your eye should be led there.
-Some sort of imagery
-Text Areas that accomodate all the text on the current eandocoverageofamerica.com homepage. The text doesn't all need to be in the same area - it should use different weights to show the different importance.
-Color scheme that will define the site's colors
The drill page should have:
-Layout to accomodate "Mixed Content"
The "Mixed Content" may include:
-Areas for copy (paragraphs, bullet points, headings, subheadings, blockquotes, definition lists (for testimonials), etc.)
OUR TARGET AUDIENCE IS:
Our target audience is Insurance salespeople. We want them to think we are a stable, professional, established company. We want them to think we communicate clearly. We want them to easily be able to navigate the site and see what is important to them.
WE LIKE THESE DESIGNS:
www.crowdspring.com is awesome. I like the clean, easily navigable look to the site. I like that it uses color and typefaces to help you focus on what the user should be looking at.
It's very important for the design to help the user focus on where we want them to go. We want users to click to get to the product details page...
I like it when the design makes the next logical actions obvious to the user - this may mean a larger than normal button, or a form field that has oversized font.
I like the font of 37signals.com - I also like how they weight text differently to get the user to focus on different areas.
I don't like the earthy tones and lack of clarity for where to go of opentable.com
I like the business focused stock photography imagery that is used to establish professionalism at http://yjtsolutions.com/
I like the awesomeness of http://csszengarden.com/?cssfile=/213/21... - but I'm not sure how to apply robust design like this to a business-to-business website, but I'm interested in seeing it done.
I don't like this site: http://www.microsoft.com/en/us/default.a... - it's cluttered and the design is unbalanced and disjointed.
http://www.mint.com/ is great. I love that there is a clear call to action. There should be a yellow/orange button on the e and o coverage of america home page similar in color to the "sign up in under 5 minutes" button on mint.com The style of mint.com is great as well.
I like the clean, uncluttered design of: http://www.crowdscience.com/welcome/
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I have attached two versions of our logo - one that doesn't have a tagline and one that does. Please feel free to use one or the other.
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