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Creative Brief

Who are you?

We are Brazils first mortgage broker (it is a growth market here).

What do you need?

We are looking to revise our website. The one that is currently online was our first version. There are 2 overarching points with regard to our website:
The concept of mortgage broker is extremely new in Brazil, the vast majority of consumers has no idea what it is.
Probably the most important marketing message of our company is that we SIMPLIFY the process of choosing and applying for a mortgage (a complicated and burocratic process here).
Both of these points lead more or less to the same conclusion: our site needs to be very clean, uncluttered, simple for the eye to grasp.
For more specific instructions, please refer to the attached PPT.

Who Is Your Audience?

Consumers from virtually all income classes, looking for mortgages (incl. home equity). Male and female. Main age group ~25-60 years.

Requirements

We Like These Examples

www.yoom.de (we like this very much an extremely clean site)
www.canaldocredito.com.br
www.lendingtree.com
Our current site on air is www.financiarcasa.com.br (for reference of color schemes)
We also attach a screenshot of a suggestion of the homepage byn a local designer with whom we sometimes work. We include this for completeness only, we actually did not like this suggestion a lot: e.g. the texts are difficult to read because of the colors, the two big link buttons on the top are oversized, there is generally no sophistication or creativity of the design, etc.

We Absolutely Must Have

Homepage see p.1+2 of the attached presentation (p.1 we translated into English, p.2 is the original draft in Portuguese). The contents here really cannot move (except that we will probably lose the side advertising banner). The layout is a layout that we like, but we are open to suggestions.

2nd level page -- see p.3+p.4 of the attached presentation (all other pages will then follow the same format anyway).

For our logo for now, you can simply use the logo that is embedded in the attached presentation (at a later stage we can forward an ai file).

Brand name: "SAGACE", with "www.financiarcasa.com.br" as part of the logo.
Colors -- should follow the color scheme of the logo.

Materials

Contract
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