Website Redesign For A Custom Truck Outfitting Company

LET ME TELL YOU ABOUT US:

D a r b y E q u i p m e n t Company based in Longview, Texas, provides a full supply of winch products and services. Founded in 1943, D A R B Y continues to cater to oilfield service companies, but has expanded over the years to support a collection of industries that need good products and good service.

Their bread-n-butter service is c u s t o m t r u c k o u t f i t t i n g. Theyve been building winch trucks, vacuum trucks, pole trucks, chemical -treater trucks, delivery trucks,you-name-it trucks since their inception. The team has well over 100 years of combined experience rigging-up trucks for customers big and small. Laying out a truck the way you want it and recommend the right parts to make it last.

Some of the popular products they sell and service include: winches, service bodies, flatbeds, cranes, PTOs, vacuum pumps, fluid pumps, hooklifts, roll-offs, container handlers, tool boxes, wet kits, blowers, lift gates, drivelines, fifth wheels, custom kingpins, custom tail rollers, heavy-duty grease-able hinges, utility trailers, trailer parts and other related items.

It is their goal to grow and to build upon the D A R B Y tradition long into the future.

HERE IS WHAT WE NEED:

We need a redesign of their existing site www. d a r b y e q u i p m e n t . c o m (Yup please remove the spaces)

Specifically a new Home page and sub page design

The two main objectives being:

1. Visual appeal is key

a. Strong and bold look of logo to be maintained (the orange and the black)

2. Search engine friendly

The current structure of the site is ok (Home Page, pages for each of their product lines and a contact page)

OUR TARGET AUDIENCE IS:

Their target audience was traditionally offline, but market trends indicate existing and potential customers using the Internet more and more now and Darby wants to redo their site to be there when someone is searching for winches. So a simple important objective is to drive business online and be a strong presence of reference online.

WE LIKE THESE DESIGNS:

http://www.pirate4x4.com/welcome1.php