• Award$1500
  • Entries50
  • Creatives10

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LET ME TELL YOU ABOUT US:

Flowz was formed around the core principal of simple software that improves daily workflow. We are working on a suite of products. Two are complete and two are in progress. They are all play an integrated role in getting things done. We differentiate ourselves by being both software snobs and experts in finding the true core process in business requirements. Poorly made software is held in contempt. Internal architecture goals are to carefully build on simplicity and avoiding feature bloat.

Our company website is: http://flowz.com. The website is dark and "intangible" as the company is still creating its identity. We are not partial to the colors there.

Our first product models the online approval process. It is at http://flowzit.com. We pride ourselves on supporting more filetypes then most any out there.

This project covers our second product: http://raveal.com. Raveal is a cross between monster.com and a photo sharing site. Similar in concept to visualcv.com but more refined. Taking what we built with Flowzit, Raveal supports just about any filetype in the portfolio gallery. (video, audio, images, docs) What sets us apart from others is the dual nature of the site. Raveal provides businesses a way to get ahold on the talent they already have, as well as, find help when they need it. We have several large advertising agencies (> 500 employees) using it in beta.

As an aside, you'll notice the themes of the two products differ. The Flowzit design is growing old with us so we scaled it back with Raveal. The long term goal is to unify the two application themes. Up to this point, everything has been done in house by one of our senior programmers. Don't worry, his feelings won't be hurt as you hold back the vomit :).

HERE IS WHAT WE NEED:

We really like the current header graphic on the Raveal website and would like to sensibly use that as the theme throughout. Although, alternatives are welcomed and will be considered.

A logo for the website and application. (1)

Layouts for the website and application (4)

- The http://raveal.com home page

- A basic layout for the application (Up to 1000px wide)

- A portfolio layout. Current examples:

http://raveal.net/app/p/craigpiechura

http://raveal.net/app/p/joeminnella

http://raveal.net/app/p/johnjackson

- A resume layout. Current example:

http://raveal.net/app/p/rogerwilco/resum...

The logo should be vector format in .eps or .ai format.

The layouts need to be PSD format.

We'll post some screenshots of the internal application pages to get an idea of the app. You can also create an account to get a better idea.

OUR TARGET AUDIENCE IS:

Sole proprietorships to small to medium sized businesses. Not industry specific. Typically, the younger crowd. Thus far, we have a mix of ad agencies, publishers, reporters, mostly content producers. We are building these products for the long haul and part of that is using technology and application designs that will appeal to a younger audience as it reaches professional employment. People that grew up with IM and blogs have a different taste then the traditional suit using Windows XP and Office 2007 as their primary tools. Yet we still cater to the existing establishment so a barbie doll logo with sparkles won't quite work ;) Our products are different from the competition because we don't ask, "how do we solve the problem" We ask, "Why do we need to solve the problem?"

WE LIKE THESE DESIGNS:

Our word marks for both Flowz and Flowzit are using the font Cocon and all lower case. The current Raveal word mark also uses that. It is not a hard requirement for Cocon as we are open to alternatives.

A few sites that are inspiring as far as design:

We like the way the site is divided up into sections to convey lots of information on one page. Though, I don't think we have that much info. So it may be irrelevant.

http://versionsapp.com/

We are inspired by WordPress's clean presentation of both their website and the actual WordPress application (admin area).

http://wordpress.org

Apple's MobileMe application is another great inspiration for application UI elements

http://me.com

Widget finger follows a similar look of their UI elements as Apple's me.com.

http://www.widgetfinger.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to see a more professional attempt at the "raveal spotlight is on you" concept of the front page of raveal.com.

Additionally, I could see alternatives that play on the verb reveal.

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