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LET ME TELL YOU ABOUT US:

The Loan Coalition is a grassroots financial organization created for borrowers with existing loans secured by real estate. This website is designed to unite multiple borrowers in an effort to prevent foreclosure or bankruptcy and restore property value by negotiating loan modifications and principal reductions with lenders. The Loan Coalition believes in strength in numbers and will gain POWER in negotiating with lenders as it grows. If you agree with the principles of the Loan Coalition please help us grow by registering on our secure website spreading the word.

Example:

An individual borrower with a $ 1 Million loan would not be as powerful in dealing with its lender as 100 united borrowers with a lender in common and a total of $ 100 Million in loans.

Our Mission is to:

Come together as one unit for the benefit of each individual borrowers common needs

Negotiate better loan terms loan balance reductions, lower interest rates, longer periods, fixed interest rates, etc.

Lobby for state and federal legislation to protect homeowner rights and to force lenders to use the TARP money for the benefit of borrowers

Ensure that the bailout money gets to borrowers as intended

Educate homeowners about the variety of options they have to resolve problems or potential problems they have with their home loan in the current market

HERE IS WHAT WE NEED:

We need a very simple but visually rich webpage. It must not contain any Flash.

We need three main pages for the Loan Coalition website:

1) Homepage - The Homepage needs to outline what it is we do and offer and should be very big and clean and easy to quickly identify with.

2) How it Works - The How it works page will quickly convey how the Loan Coalition works, and have a quick link for users to sign up and get started.

3) About Us - The About Us page will contain management biographies and pictures, as well as a place for quoting users who have sent us positive feedback and recommendations

The links on the homepage should include a section for our news/blog updates, and have a username/password login box as well as a clear link to sign up.

OUR TARGET AUDIENCE IS:

Our target audience is people who have a mortgage or home equity loan who's property is now worth less than the amount they owe the bank.

WE LIKE THESE DESIGNS:

mint.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The site must absolutely be focused towards a big clean design that is easy to read and understand. The homepage of the site needs to quickly visually convey what the Loan Coalition is, and how it works.

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