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Business Info

Business Name

AARTISTRY Group by: Stefan Aarnio

What do you do?

AARTISTRY Group is a Real Estate Retail brand that specializes in affordable luxury suites that bring designer finishes into an affordable price point. We have established a look and a brand with our product and our website will be the showcase of some of our past work and beliefs.

Do you have a desired website screen size?

Preference is given to a site that uses space well and able to show case the brand without too much clutter.

How many pages (maximum of 4) do you need designed?

Home, Core Beliefs, Past Projects, Stefan Aarnio Lineage

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your website design

The audience for the website will be retail purchasers of condos/houses built and rehabbed by AARTISTRY Group. It will also be a tool to aquire pre-sales and potential investors

What 3 things would you like to communicate to your audience through your website design

1) Core beliefs/Quality of Brand
2) Family History/story
3) Past successes

How is your company different from your competitors?

Our company is a Real Estate company with emphasis on design first. We offer Best in class kitchens and Bathrooms and sell at higher prices to quality clients.

Style and Concept

What website design styles do you like?

http://lambdevcorp.com is a clean, brand driven real estate site that does not have too much information.

What colors do you want to see in your website design?

Black, white, grey tones to showcase the color in the photos.

What colors do you NOT want to see in your website design?

Bold primary colors

What adjectives should best describe your website design?

clean, easy to use, concise.

What content must be included in the website design?

1) home 2) Brand core 3) background on Stefan Aarnio/family 4) Successful projects

Do you have additional requirements or links you want to share?

current operating website for real estate is freedomway.ca this is an investor brand, it currently operates to communicate with investors exclusively. It is not a retail brand. Some pictures of past work and my properties are on there.

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