• Award$1000
  • Entries10
  • Creatives5

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LET ME TELL YOU ABOUT US:

Foodies Avenue is formed by a group of people who are especially passionate about food. Not just any food but street food around the world.

Think Foodies Avenue as an interactive food kiosk, where what we serve is determine by you, our consumers and our chefs.

The reason why street food is so important is because the Street food in each country binds their national history and cultural practice. For example, in some countries whereby meat is scarce, they can only rely on other sources of protein such as insects. Insects are usually rich in more than 80% of protein.

Hence, we need a website that can deliver our message effectively.

Our Mission

We are dedicated to surprise you with new varieties of suitable good food every month.

We are dedicated to bring you an exotic learning experience

We are dedicated to only provide what you really want

Our Vision

To be recognized as the brand that brings delicacies from around the world

To be recognized as the most interactive food provider in Singapore

HERE IS WHAT WE NEED:

1. Design for home page: navigation at least include about us, food encyclopedia, menu, contact us.

2. Design for food encyclopedia page: A way to display information on different countries food, local culture, etc. One way is to use a world map.

OUR TARGET AUDIENCE IS:

Young adventurous open-minded individuals age 18 35. NOT those that use 3 different forks, 2 spoons and 3 knives for a meal (hence, design SHOULD NOT look like its a fine dining restaurant).

The most striking points are that they have very short attention spans and want stimulus constantly. New, fresh, different, and always changing, individualistic. This means the websites message should be able to transmit the message fast, frequent, and different each time. While it hard to grab their attention, this age group consists of socially and technological active people which spread word of mouth about something if they like it (or dislike it). Hence, the site should display some form of word of mouth from fellow consumer to enhance the effectiveness of the viral marketing.

Doing this with food may be challenging as people dont search information on food (particularly street food). They grab and go. But Foodies Avenue is different. We need to bring across the point that we listen to them and they play a part in determining the food we sell to these 18 35 year old group.

WE LIKE THESE DESIGNS:

We encourage you to be creative and original! If we like something about your design, well be sure to let you know!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our corporate color is: #8c0c04 (You dont have to fill the whole website with this color, but it is important to make this color is prominent in one way or another).

Our Logo size is 95 X 90 px. You can resize it but must be in aspect ratio. Please see attached for logo.

Site should not feel corporate-ish, must have a playful and fun element in it. You can be adventurous in terms of design! However, it should be easy to read and not too cluttered.

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