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Business Info

What type of website do you need?

Corporate website

Business Name


What do you do?

Business services to public charter schools and education non-profits.

Do you have a desired website screen size?


How many pages (maximum of 4) do you need designed?

3 - Home, Services (linked from Home), Team (linked from Home)

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your website design

The target audience is 1. Potential clients to get a sense of the breadth of our experience, knowledge, and expertise not only as it pertains to charter schools but business operations in the education space. Additionally our position as a valued partner in the DC education community. These individuals are routinely executives or entrepreneurs. 2. Individuals interested in joining our team to have an idea of the work we do and where they may contribute. 3. Current clients to meet their support team as their face to face time may initially vary. Important to highlight our standing as a B Corp.

What 3 things would you like to communicate to your audience through your website design

- Education Operations Experts, started with charter school space, but growing areas of expertise
- Subject Matter Experts
- Socially responsible and diverse company

How is your company different from your competitors?

We are a valued and proven thought partner for the charter school space, and weho are able to leverage those relationships to also advocate across the local education community with policy makers and leaders.

Style and Concept

What website design styles do you like?

Minimalistic in terms of color and pictures, with clear and concise messaging.
Good example: www.pilotpeakconsulting.com
Good example of team page: www.updconsulting.com/who-we-are/

What colors do you want to see in your website design?


What colors do you NOT want to see in your website design?


What adjectives should best describe your website design?

Clean, minimal, concise, easy to navigate

What content must be included in the website design?

Open to suggestions.

One feature Id like is as you scroll over the team photos they go from black and white to color.

Do you have additional requirements or links you want to share?

Current website: ed-ops.com

See attached slide that shows our suite of services, along with icons that can be utilized.

Current website is managed in Wordpress. I am open to other interfaces. Just need to be able to edit text on occasion.



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