• Award$700
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Business Info

Business Name

Nellie's Shortbread

What do you do?

Nellie's Shortbread is a company that makes shortbread cookies with a 200 year old recipe passed down through the family.

Do you have a desired website screen size?

I want the target screen resolution to be 1280x800. However, I'd like to ensure the website looks fine up to 1680x1050 even.

How many pages (maximum of 5) do you need designed?

3

Target Audience

What is your industry?

Gourmet Baked Goods

Describe the target audience for your website design

The cookies are targeted for the gourmet audience.

What 3 things would you like to communicate to your audience through your website design

1. Nellie's Shortbread is a luxury brand.
2. Nellie's Shortbread cookies are great as gifts.
3. Nellie's Shortbread cookies are desirable.

How is your company different from your competitors?

The company has an approach that is much more traditional. The recipe has been passed down through the family.

Style and Concept

What website design styles do you like?

I believe an elegant style is required for this site. We want this to appeal equally to high-end corporate clients as well as consumers.

What colors do you want to see in your website design?

There are two versions of the logo. Black and Gold and Black with colors. Either version of the logo can be used, although the customer likes the color version better.

What colors do you NOT want to see in your website design?

Obviously, no bright colors. Everything needs to match and coordinate well with the logo.

What adjectives should best describe your website design?

fancy, gourmet, luxurious, delicious

What content must be included in the website design?

The logo attached must be used. There are pictures attached that can be used. I'm looking for a design for the front page. But also, would like a design for two interior pages. One for the Shopping cart, and a product details page. There are only a handful of products only one or two when the site will be rolled out.

Do you have additional requirements or links you want to share?

A site that's our competition is http://www.heritageshortbread.com/. We want to look like a better brand than that. Another example of a shopping cart, the client likes is http://txmoon.mediaquestweb.com/index.ph...

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