WHAT DO YOU DO?
We publish books
WHAT IS YOUR INDUSTRY?
DESCRIBE YOUR AUDIENCE
Our audience consists of people about to have a child in Denmark.
Parents with kids from 0-1 for the Baby Book.
Parents with kids from 1-2 for the Toddler Book
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1. Show that author Dorte Fischer is the leading authority on babies and toddlers in Denmark.
2. That you can get more than what you get in the books by subscribing to the newsletter and becoming a fan on facebook.
3. Show what you get in the books and entice people to buy them
Style and Concept
WHAT STYLES DO YOU LIKE?
A serious, but playful look - since the books are used by both mothers and fathers. A Grid-based design would be appreciated.
We've included both an example of a page from the books, an example of one of the illustrations in the books (the illustrations are all in a similar stroke), and the covers and back-covers of both books.
WHAT COLORS DO YOU LIKE OR HATE?
As you can in the files below the bookcovers are orange and green. If you could build a palette in those hues it would be lovely.
Also the books themselves are set with orange and grey tones for the baby book and green and grey tones for the toddler book.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
You can see our old website on http://www.babykalenderen.dk/ - it's in Danish though. As you can see we want to bring the site into the modern era.
We've developed a mock-up that contains preliminary content which you can see on http://symbiotisk.dk/babykalenderen/ - most of the text on the mock-up is in Danish, but hopefully this'll give you an indication of some of the elements we're working with.
Please note that none of the content block sizes are set in stone. Feel free to play around with the different elements!
Basically the site needs info about the books, the authors, testimonials from happy customers, a signup for our newsletter, a link to our facebook page and a news section which will run like a blog with comments off.
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