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Business Info

Business Name

AV Advantage

Do you have a desired website screen size?

This will be a responsive site. We want the design to work well for different devices.

How many pages do you need designed?

6 - nothing complicated

Target Audience

What is your industry?


Describe the target audience for your website design

We are an audio video rental company. Our audience includes anyone who needs to plan/host any kind of meeting or event for two to about three hundred people... wedding planners, event/meeting planners, restaurateurs, contractors, architects, sports club/event managers, parents, families having special event celebrations, continuing education groups, professional associations, medical sales, government agencies, houses of worship... We also have a sister company who provides audio, video and lighting services for larger events/venues.

What 3 things would you like to communicate to your audience through your website design

Professional & High Quality
Personal, Quality Service
Simplicity & Reliability

How is your company different from your competitors?

Customers love: our affordability - about half of what most venues charge for equipment rental; personal, quality service - no answering machines and we are attentive!; 24hr technical support; we do the planning for them - all they need is the size of the space and number of people (usually between 2-300 people); our ease-of-use - they call us, tell us their venue and group size, we connect them with everything they need, and equipment arrives at the venue the day before the event; equipment comes in custom cases with detailed custom instructions (we rarely do onsite setup - if you can connect a DVD player, you can set up our equipment); the custom cases mean the equipment just gets put back in the box - no packing required; they drop the case at the venue's desk or at the local post office and it will come back to us safely; and we have a 99% no-fail rate.

Style and Concept

What website design styles do you like?

http://www.moluv.com/ - I like the lists a the bottom of this home page and it is very clean, but WAY too long to scroll down
http://www.angelvisiontech.com/ - kind of a neat intro
http://www.avconcepts.com/corporate-even... - a competitor with a somewhat clean sitehttp://avadvantage.com/services.php - I like the layout and function of this site, but it's dark
http://www.theavcompany.net/ - a nice competitor site
http://www.pixelfarmdigital.com/ - a very clean site, but not very colorful
Ebay, amazon & pbs all have nice sites

What colors do you want to see in your website design?

We're pretty open, depending on the design. Simple, yet uniquely creative. We welcome incorporating other colors.

All files should be CMYK - not RGB.

We use a rich black vs. black for all our print material, so any black should be VERY black. (Rich black prints true black, while black prints slightly off-black. Rich black is Cyan 50%, Magenta 40%, Yellow 40% and Black 100%.)

Our green is: Cyan 73%, Magenta 0%, Yellow 100% and Black 0%. (FYI if you need it, the darkest gray in our logo is Cyan 58%, Magenta 49%, Yellow 49% and Black 16%.)

Fonts should be done in a very dark gray vs. black.

What colors do you NOT want to see in your website design?

No RGB please

What adjectives should best describe your website design?

clean, easy to navigate, personal, elegant, visually appealing, contemporary, sleek, friendly, energetic, organic, high-tech, creative

What content must be included in the website design?

We will be focusing on building a community via social media and on creating a worry-free, trouble-free experience for our clients. Better quality and a much more-affordable price than our competitors. We make things easier for meeting/event planners. We offer a satisfaction guarantee and price matching - we would like to highlight these things.

Things that should be present on each page: 24/7 Technical Support - phone or chat; social media icon links; site search box; shopping cart; quick quote calculator

There should be 'Add to Cart' and 'Add to Quote' buttons beside every product.

We will have two different explainer videos that can be highlighted somewhere.

Many pages with have headings that, when clicked on, opens a paragraph directly beneath.

Home Page: Would like social media icons to be present, possibly a place for a testimonial... although they will have their own page, so it is not imperative.

Page A: A standard page with a large image and text. Services (A general paragraph about what our services are and how we can help them meet their needs.)

Page B: A layout for images with paragraphs of text - Our Core Team (pics of our core group of employees with a paragraph about each of them)

Page C: A products page - a list of products with pictures & descriptions - Accessories (cables, connectors, adapters, etc.)

Page D: A video player page with a list of videos to load - we have two explainer videos (one for corporate, one for individuals); we have several just fun videos; we have an entire grouping of how-to videos.

Page E: A cart/checkout page

Do you have additional requirements or links you want to share?

Our current website is rentquick.com, however, it is NOT a good representation of us. Still, it might be helpful to look at the video and products. We are updating/expanding our offerings, but it should give you an idea... the process is pretty much the same.

I am attaching our logo files and a draft of our new stationery... would be nice to incorporate the style somehow. Also, we often use a colored watermark version of our logo.

I'm also attaching a (very) rough site plan.

Our contact information is as follows:
1011 Linden Avenue (spell out avenue please)
Charlottesville, VA 22902-6241 (two spaces after VA - not one)
toll free: 888-326-0935
main: 434-244-0644
fax: 434-244-0647
website: avadvantage.net
video: address to be determined



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