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Business Info

Business Name

HealthCap

What do you do?

HealthCap is a general and professional liability insurance company owned and governed by the senior care providers we insure. HealthCap provides liability insurance products, risk management services and accredited education to nursing homes, assisted living facilities and continuing care retirement communities.

Do you have a desired website screen size?

1024 X 768

How many pages (maximum of 5) do you need designed?

At least 2, preferably 5: Home page and content page(s).

Target Audience

What is your industry?

Nursing Home Liability Insurance and Education

Describe the target audience for your website design

Nursing home owners, operators and staff

What 3 things would you like to communicate to your audience through your website design

Insurance products
Risk management/Education
Small, personable company

How is your company different from your competitors?

HealthCap is member owned, not part of a giant insurance corporation.

Style and Concept

What website design styles do you like?

Illustrations
Photo-realism
Transparency
http://inspectelement.com/articles/10-fa...

What colors do you want to see in your website design?

Blue and orange.

What colors do you NOT want to see in your website design?

No color restrictions.

What adjectives should best describe your website design?

Crisp
Clean
Interesting
Inviting
Easy to navigate

What content must be included in the website design?

All pages must include our HealthCap logo and a login box. We would like to see designs that incorporate various combinations of:
navigational buttons (short piece of information to direct to another page),
short text segments (one paragraph),
longer articles

Do you have additional requirements or links you want to share?

www.healthcapusa.com
Wed like to update our current website with a fresh look. We were thinking something softer, less angular, and a bit hipper.
The goal is to ensure that visitors find what they are looking for more easily.
We host a photo competition each year and like to incorporate actual photos from our member facilities into the website, but it is not a requirement.

Materials

Contract
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