What do you do?
AdvancedAR's accounts receivable funding and management solutions, provide small and medium-sized businesses the cash they need to grow and take advantage of market opportunities, while freeing them from the anxiety of inconsistent cash flow.
Do you have a desired website screen size?
How many pages (maximum of 5) do you need designed?
What is your industry?
Describe the target audience for your website design
Small businesses with $1MM to $25MM in revenue seeking debt funding for their business operations (working capital). These businesses are all B2B such as manufacturing, distribution, servcies. NO retail or consumer oriented customers.
What 3 things would you like to communicate to your audience through your website design
The goal of the website design project is to create a crisp, cleanly designed website that is:
-professional and businesslike in appearance
-functional in its design
-minimalistic in the use of graphics and images
-compatible with the Wordpress Thesis theme
-Incorporate a logo into the web design
The website will have the following primary functions:
1)Provide product information to prospects (general content, white papers, demos, etc.)
2)Serve as a main conduit for capturing information about prospects when they take actions such as requesting whitepapers, viewing demos, etc. Prospects are landing on our home page, and we want them to take action (apply) or request more information so we can nurture them.
3)Provide general information about AdvancedAR to prospects, customers, and investors
How is your company different from your competitors?
faster, cheaper, more professional and with more service
Style and Concept
What website design styles do you like?
-simple, action oriented (big orange demo button OR click on image), yet customer oriented
-3 column layout
-anticipates and answers the customers questions
-Asks the prospect or customer to engage and highlights the blog
-Highlights the customer base
-clean, crisp, up to date look
-several calls to action
-great use of common graphic
-action oriented in 3 areas learn more or talk to a real person or open an account
-minus the purple color and the floating balloon, a nice, simple layout
-3 column layout at bottom
-like the 3 simple call outs
-multiple call to actions free trial, view demo
-nice integration of video in center of page
-multiple columns at bottom for messaging, but keeps clutter off of page
-really nice, crisp presentation of success stories
What colors do you want to see in your website design?
Pantone: pms 1375, pms 300
CMYK: 0, 40, 90, 0 & 11, 44, 0, 0
RGB: 245, 165, 65 & 25, 120, 190
What colors do you NOT want to see in your website design?
black backgrounds, red
What adjectives should best describe your website design?
crisp, clean, professional
What content must be included in the website design?
use latin, or visit www.ftrans.net for basic, home page content.
Do you have additional requirements or links you want to share?
The CMS will be Wordpress; Theme = Thesis
The site must be "action oriented" with a goal of conversion
Logo here (3rd from top): http://files.crowdspring.com/portfolio/N...
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