• Award$750
  • Entries31
  • Creatives12

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Business Info

Business Name

AdvancedAR

What do you do?

AdvancedAR's accounts receivable funding and management solutions, provide small and medium-sized businesses the cash they need to grow and take advantage of market opportunities, while freeing them from the anxiety of inconsistent cash flow.

Do you have a desired website screen size?

1024x768

How many pages (maximum of 5) do you need designed?

5

Target Audience

What is your industry?

Financial Services

Describe the target audience for your website design

Small businesses with $1MM to $25MM in revenue seeking debt funding for their business operations (working capital). These businesses are all B2B such as manufacturing, distribution, servcies. NO retail or consumer oriented customers.

What 3 things would you like to communicate to your audience through your website design

The goal of the website design project is to create a crisp, cleanly designed website that is:
-aesthetically pleasing
-professional and businesslike in appearance
-functional in its design
-content friendly
-minimalistic in the use of graphics and images
-compatible with the Wordpress Thesis theme
-Incorporate a logo into the web design

The website will have the following primary functions:
1)Provide product information to prospects (general content, white papers, demos, etc.)
2)Serve as a main conduit for capturing information about prospects when they take actions such as requesting whitepapers, viewing demos, etc. Prospects are landing on our home page, and we want them to take action (apply) or request more information so we can nurture them.
3)Provide general information about AdvancedAR to prospects, customers, and investors

How is your company different from your competitors?

faster, cheaper, more professional and with more service

Style and Concept

What website design styles do you like?

Design Examples:
www.pardot.com
-simple, action oriented (big orange demo button OR click on image), yet customer oriented
-3 column layout
-limited graphics

http://www.hubspot.com/
-anticipates and answers the customers questions
-Asks the prospect or customer to engage and highlights the blog
-Highlights the customer base

http://www.peachtree.com/
-clean, crisp, up to date look
-several calls to action
-great use of common graphic

http://www.ally.com/
-action oriented in 3 areas learn more or talk to a real person or open an account
-minus the purple color and the floating balloon, a nice, simple layout
-3 column layout at bottom
-like the 3 simple call outs

http://www.salesforce.com/
-clean site
-multiple call to actions free trial, view demo
-nice integration of video in center of page
-limited graphics
-multiple columns at bottom for messaging, but keeps clutter off of page
-really nice, crisp presentation of success stories

What colors do you want to see in your website design?

logo colors:
Pantone: pms 1375, pms 300
CMYK: 0, 40, 90, 0 & 11, 44, 0, 0
RGB: 245, 165, 65 & 25, 120, 190

What colors do you NOT want to see in your website design?

black backgrounds, red

What adjectives should best describe your website design?

crisp, clean, professional

What content must be included in the website design?

use latin, or visit www.ftrans.net for basic, home page content.

Do you have additional requirements or links you want to share?

The CMS will be Wordpress; Theme = Thesis

The site must be "action oriented" with a goal of conversion

Logo here (3rd from top): http://files.crowdspring.com/portfolio/N...

Materials

Contract
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