• Award$540
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  • Creatives6

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Background

Industry

Food & Beverage

About Your Company

We are a company called Gulf Processing Industries (GPI), established in 2004 in Dubai, and are a competitive player in food processing industry. We manufacture culinary products suited to the tastes of consumers in different regions and countries in Middle East, US, UK & europe. Herman is our flagship brand encompassing a wide range of culinary products spanning over 25 categories with over 150 SKUs / offerings, with a reach of over 40 countries across the globe. All products are manufactured in a safe and hygienic environment, thus ensuring that the product is of utmost quality and complies with all federal regulations (HACCP, 1SO 22000:2005. FSSC 22000:2010, BRC & HALAL certified).
Our competition varies across all the categories we're present in, however the key competition include Heinz, Hunt's, French's, Classico, Justin's, Skippy, etc.

Our core markets for the brand Herman include US, UK, Europe & Gulf countries. Hence our target audience is premium. SEC A, B, age range 18-45 years, consumers who are informed, follows brands & trends & are confident of their purchases, and love associating with brands that are unique or interesting even if they are new. Our age range is a bit vast due to the different categories we have & their applications.

Execution

Colors to Explore

Designer

Preferred Fonts
  • No Preference

Required Features
  • Social Sharing
    Social Sharing

    Tools that help users share your website on their social media profiles.

  • User Login
    User Login

    Allows you to have content specific to logged in users.

  • Maps
    Maps

    Display locations such as your place of business on a map.

  • Newsletter
    Newsletter

    A signup of form for an email newsletter.

  • Video
    Video

    Embedded video from sites like YouTube and Vimeo.

  • Slideshow
    Slideshow

    A gallery of images that users can page through.

  • Search
    Search

    Search your website based on a simple search term.

  • Social Stream
    Social Stream

    A stream view of your posts from your social media profiles.

Adjectives
Youthful, Concrete, Organic, Luxurious, Serious, Feminine, Minimal, Modern
Pages
  • Home Page (represented by a home button/icon)

    This page will have image banners on top, our key content which is 'Recipes', sliders which show our product pack-shots. We can also have a mid-page small banner which we can keep updating for every event/contest we'll be running. You can refer to this page: http://hermanfoods.com/beta/home This is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.

  • OUR STORY

    Brief description about the company, brand, etc. You can borrow content, if you want, from here: http://hermanfoods.com/beta/ourstory (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • OUR PRODUCTS

    Grid showing different product groups, which will lead to other pages that have the detailed nutritional information. You can borrow content, if you want, from here: http://hermanfoods.com/beta/products (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • Our Products-Inner Page

    The page that you land at, after you click one item from the grid on OUR PRODUCTS page. You can refer here to see the content: http://hermanfoods.com/beta/products (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • RECIPES

    Page showing grids of different categories of recipes. You can refer here for content & understanding: http://hermanfoods.com/beta/recipes (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • Recipes-Category Page

    The page that you land at, after clicking on a category from the main RECIPES page. You can refer here for content & understanding: http://hermanfoods.com/beta/recipes (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • Recipe-Single Recipe Page

    The page that you land at, after clicking on a recipe from the recipes-category page. You can refer here for content & understanding: http://hermanfoods.com/beta/recipes-1 (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • SO MUCH MORE

    A blog-like page that shows grids /links that lead to articles related to food, health, etc. You can refer here for content & understanding: http://hermanfoods.com/beta/somuchmore (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • So Much More - Article Page

    The page that you land at, after clicking on one article from the main SO MUCH MORE page. You can refer here for content & understanding: http://hermanfoods.com/beta/somuchmore (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

  • CONTACT US/Any similar title

    Newsletter sign up, feedback/business enquiry fill up, address & contact details along with a map. You can refer here for content & understanding: http://hermanfoods.com/beta/contact (The above link is the website's existing design. This is ONLY for your reference of CONTENT. Please don't limit your design or base your design on this existing design. We're trying to move away to a more international, classy looking website.)

Measures of Success

We would measure the website's success based on 1) User sessions (time spent), 2) Newsletter sign ups, 3) User visits (directed from our social media). We're trying to design a very modern, international, classy looking website which would deliver a high visual appeal to the user, where he/she would keep browsing to check out more and more.
(There are some websites which we would not close even after browsing, cos of how appealing it is to us. We're trying to create a similar magic here.)

Top 3 Things

1) We're a culinary/food brand. Our range is vast. Our tastes are suited to your palettes.
2) We're an international brand. Look at us, we're modern & could be there in your next purchase list.
2) We have Recipes. For whatever the mood, we have quick, easy & fun recipes.

Vision

At least 5-7 minutes of user session!
Like mentioned before, a winning website is one where a user would spend a lot of time just browsing and going from one link to another. This may not just because of the content, but also due to the visual appeal that the colors & the images provide. There are some websites which we don't close even after browsing, but remain as an open tab even while we're browsing on other pages/websites. This might either be because we never left from that website but continued to another website. Or maybe we have opened other tabs to search for secondary information. We would like to create such an appeal.

Additional Info

For content, you can refer to the existing website: http://hermanfoods.com/beta/
However, this is ONLY for your reference of CONTENT. Please don't limit base your design on this existing design. We're trying to move away to a more international, classy looking website.
For product pack-shots, here's the link: goo.gl/RcH3op

Materials

Contract
Files

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