LET ME TELL YOU ABOUT US:
SMR Technologies, Inc. (www.smrtechnologies.com) is a new company that will provide technology consulting services generally, with an initial focus on IT Security services. Each of the companys principles have over 2 decades of business and technology consulting experience as partners at a very large, successful consulting firm. The firms competitive differentiation comes from the ability to merge the approach and rigor of a large consulting firm with the flexibility, lower overhead and much deeper technical skills available through a smaller, more focused company.
HERE IS WHAT WE NEED:
Design of informational website which consists of a home page and separate pages for About Us, Services, Credentials, Thought Leadership and Contact Us.
The look and feel of the site needs to convey a sense of:
Smart (play off URL) / expertise
Stable company, individuals
Long-term client relationships
quality service and results
exceptional value to cost
connecting business and technology
I want to strike a balance between technology and security services in all of the brand components.
OUR TARGET AUDIENCE IS:
IT Services buyers, either business or IT executives ranging from director to COO/CIO/Chief Security Officer. The primary issue we will need to address with buyers is the lack of a direct track record and client credentials for the new company. We will be able to highlight the founders long record of client service from their previous companies. The Website, therefore needs to convey a sense of long-term stability, expertise and trust as I talked about above.
These types of services are sold in-person after the buyer establishes a relationship with us. We will not sell services directly via the Website, however the site must help to establish the credibility and qualifications of the business. I expect potential clients will check the site during or shortly after an initial phone conversation before they decide to take an in-person meeting. The site and print collaterals will have a significant influence on that decision.
WE LIKE THESE DESIGNS:
Font and colors should be consistent with logo, attached. Either version of the logo can be used in the design however it should be consistent throughout.
good example: http://inklingmarkets.com//index.html
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I am looking for a clean, professional, visually interesting design that has some meaning but is not overly complex. It needs to be conservative but not stuffy.
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