• Award$900
  • Entries48
  • Creatives24

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Business Info

Business Name

eEffective

What do you do?

Plan and place banner ads (and other forms of highly targeted online advertising) across thousands of websites at low cost. Our service helps marketing clients target advertising online to different types of customers at significant cost savings.

Do you have a desired website screen size?

1024 x 768 standard resolution.

How many pages (maximum of 5) do you need designed?

Four: Home page, 2 internal pages (one for a single focused product description and a second that could hold info on several products), and lead form

Target Audience

What is your industry?

Online advertising

Describe the target audience for your website design

We have two audiences: (a) marketing directors in charge of online advertising budgets and (b) advertising agency directors. Typically working professionals age 30+ interested in advertising, Internet marketing, emerging media and technology. Our clients will span numerous industries.

What 3 things would you like to communicate to your audience through your website design

Results
Targeting
Savings

How is your company different from your competitors?

We simplify online advertising at a lower cost. We provide extremely targeted online advertising at 60-90% lower costs than competing ad networks or individual publisher websites.

Style and Concept

What website design styles do you like?

We prefer clean site designs that help users get information quickly. We like:

Pictela.com
Doubleclick.com

What colors do you want to see in your website design?

Open. Our logo uses dark gray with orange accents. See logo files.

What colors do you NOT want to see in your website design?

We have no color prejudices.

What adjectives should best describe your website design?

Clean, bold, modern, simple.

What content must be included in the website design?

1. The home page will provide a simple overview of our value. The page could rotate in 3-4 different images and messages.
2. Internal pages will each focus on 1 major product element and 3-4 associated benefits.
3. We also want a lead form page. The icon and link to this should be very visible on every internal page, since the primary goal is to collect business leads. The lead form would collect name, email and phone number.

Do you have additional requirements or links you want to share?

See "materials" for our logo.

Materials

Contract
Files

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