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Business Info

What type of website do you need?

Corporate website

Business Name

Capstera

What do you do?

Capstera is an enterprise software company that provides business architecture solutions to large and medium sized companies. Our buyers are IT departments of large firms.

Do you have a desired website screen size?

1024 * 768 resolution.

How many pages (maximum of 4) do you need designed?

4 pages

Target Audience

What is your industry?

Software and InfoTech

Describe the target audience for your website design

Business architects and IT architects from large and medium sized firms. We are a B2B software company.

What 3 things would you like to communicate to your audience through your website design

Communicate Capstera is the most comprehensive yet very easy to use software.
Convey Capstera is a transformational software that will help bridge the business and IT gap.
The image we want to convey is innovative, path breaking and powerful.

How is your company different from your competitors?

Capstera software is easy to use and not cumbersome.
We are an inexpensive software and quick to get started.
We are a new generation SAAS software.

Style and Concept

What website design styles do you like?

Web 2.0 and modern, sleek and elegant themes. Some examples
https://zenpayroll.com/home/1
https://slack.com/
https://www.xero.com/
http://www.hubspot.com/
https://asana.com/
http://www.zenefits.com/
www.huddle.com

What colors do you want to see in your website design?

Grey, B&W, Blue with one accent color like Orange or Yellow. Overall light, clean, bright and a positive tone.

What colors do you NOT want to see in your website design?

Pink, Purple and too much black.

What adjectives should best describe your website design?

Professional, elegant, bright, simple and minimalistic. We are happy to cut down some content if needed.

What content must be included in the website design?

Home page, consulting page, product tour page, solution page of the website. They can use the existing copy www.capstera.com. However, reordering content is OK along with any suggestions on how to reframe the info blocks.
Call to action will include "Free Trial" "Let's Talk" and "Watch a Video"

Do you have additional requirements or links you want to share?

No additional needs.

Materials

Contract
Files

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