LET ME TELL YOU ABOUT US:
"Mell Investment Group" is a firm dedicated to provide financial guidance and investment advice to high net worth individuals. The firm objective is to provide an independent, innovative and trusted advise.
HERE IS WHAT WE NEED:
We need to design the website for Mell Investment Group. The need to design the following pages:
1. Landing page, the image of the firm. I want something similar to this page: http://www2.goldmansachs.com/careers/ind.... The visual balance between the tagline the photo and the menu is outstanding.
2. The Perspective page. This page contains information about financial markets, investment insights and our investment philosophy.
3. The Partnership and Services page. This page describes our services
4. Contact us page, should be designed thinking of the following elements. Contact info, FAQs, and info.
OUR TARGET AUDIENCE IS:
- High and Very High Net worth Individuals
- Above 40 years old
- Conservative individuals
- Well traveled
- Professionals with financial background
- Financial institutions such as banks
It is very important to imagine the target audience when creating the brochure, imagine a high net worth individuals, above 40 years old, conservative individuals and well traveled: THEY ARE LOOKING FOR THE BEST, THE EXCLUSIVE THING. So keep in mind the key characteristics we are looking for: elegant, subtle, refined and professional.
WE LIKE THESE EXAMPLES:
My preferred example is the Goldman Sachs website, specifically the Careers link: http://www2.goldmansachs.com/careers/ind.... I want the initial landing page to be something like this page without copying the original website.
Also, I like the page www.workingelement.com (without the old man in the back) basically because of three things 1)the simplicity and the elegance of the webpage. 2) The use of a non-traditional menu format (use of squares radomnly) and 3) Use of the color black as an essential part of the design.
Finally my last example is the www.russell.com site. It is modern and elegant, use the same colors all the time which you can relate to the image of the company.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A professional look - It's a must. Please don't send basic traditional websites entries with the menu on the top.
Background should be color black or dark gray in order to match our logo.
Main menu should be something similar as the goldman sachs example. With the use of squares or rectangles.
NO photos of old people thinking of retirement. Our image should be fresh, professional, global, innovative, modern.
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