LET ME TELL YOU ABOUT US:
This company provides management services to Limousine companies. There are three main services that need to be highlighted on the site, as well as interactive features such as a blog, forum, and newsletter.
We will be using the Joomla CMS, so will need special attention paid to the module positions and layout of the site for Web2.0 'look and feel'
HERE IS WHAT WE NEED:
Client's current site www.limolive24.com not satisfactory. They particularly do NOT like the animated buttons; should be drop-down menu with Flash or Rok-theme (for those of you familiar with RocketTheme tools) banner position that has a dynamic slideshow featuring the three main services.
White back ground, use Orange and Blue (company colors), grey/silver accents.Web 2.0 look.
Additional Goals and Objectives:
Goals and objectives:
1. To have an easy to navigate site with an uncluttered home page. A direct clearly communicated value proposition to visitors that provokes more investigation.
2. To have a flexible space that we can easily update with news, new offerings, new photos, forums, blogs, podcasts, and information that will be valuable content for our visitors.
3. To provide an engaging, easy-to-navigate experience; an interactive site which informs the visitor, engages them and motivates them to take action to purchase.
4. To provide a link through and presence for our limo management site where visitors will learn about how to run their business better, and be able to purchase various helpful services and products.
See attached for more.
OUR TARGET AUDIENCE IS:
We are targeting small and medium size limousine companies, primarily those who are doing less than $3.0M per year in revenues. Many of these companies are owned by foreigners with a limited education. While some are tech savvy, most are not.
Primarily family owned businesses, usually make, between the ages of 35-60 years old.
Modern, organized, efficient, advanced technology, limo-industry specific, customized to each client, personalized level of service.
However the message also has to include a feeling of customization and personalization in our solutions. Most small limo company owners believe, rightly or wrongly, that their distinction with their clients is the personal level of service and familiarity that they provide them. They know the customers by name when they call. They are familiar with them. Our technology enables us to do the same thing.
WE LIKE THESE DESIGNS:
Existing Site: http://www.limolive24.com/
We dont like the flash elements (especially the buttons), and want to instead move to a more menu and tab interface with simple icons, images, and modules to direct users through the frontpage.
Sites we like:
Here are some color combination sample sites (colors used, background colors, header / link / button colors) that I think would work (provided ONLY for samples of colors to use, NOT for layout, appearance of site, site elements, etc.):
- a bit too much blue with the background and the sections. But combo is nice.
In general the blue and orange used with a softer grey color seems to work pretty well. Having a textured colored background is nice, however we dont want to get the site too dark. White background is an option, but wed like to see others with color first.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Since we have three main service offerings, those will need some kind of a box below the header and headline sections to link through to the more information pages. We are happy to get your recommendations for layout for easy navigation and most effective marketing effect.
Virtual PBX Service
LimoLive24 Live Answering
Reservation and Dispatch Service
Video we want to embed sample at: http://www.youtube.com/watch?v=GFTrUMqls...
Site will be specific to the keywords: Limo/Limousine but more importantly keyphrases: answering services, limousine services, business services, etc.
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