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LET ME TELL YOU ABOUT US:

We are a small new German Startup Company.

We want to do Online Business with Silver Gemstone Jewelry.

There is a lot of Competion in this field, but there are only few Competitors that target an 'older' audience.

Our focus is on women in the age between 40 and 55 - 'grown' women that like to wear more individual styled jewelry - decorative with interesting designs or necklaces with gemstones.

Our average price range is very commercial and rather low priced.

With our assortements we compete with Homeshopping Companies but of course not with our budget.

HERE IS WHAT WE NEED:

We want to build up a Magento Shop. We want to lance the Shop under 3 different domains.

We will need a different 'face' for each domain but it is going to be the same store with identical functions, search options, links etc..

We want to be able to reach women with different personalities, this why we believe that different faces- homepage designs - can catch different personalities.Also we believe we can have more chances being found in the Net.

The site(s) should be emotional but clean, easy to navigate and fitting into Magento.

We sell 14 different collections (usually you would call it categories).

Each Collection should be visualised already on the homepage and have a entrance picture as header on the individual collections page.

Home Page should provide the navigation for

- the collections

- categories (rings, earrings, necklaces, bracelets, pendants,sets, other..)

- (Gem) Stones (Agates, Quartzes, Moonstones, Turmalines, Saphires, Coral, Turqoise etc...)

- Colours (red, brown, purple, blue, green, white, black etc...)

- Trends (new Jewelry Trends..)

Top Focus on Homepage is the:

'jewel of the week' which is a special offer that changes every week

Also on Homepage customers should find the following links:

- New Items

- Back again

- Coming soon

- Specials

- Bestsellers

- Reduced prices (Clearance)

- Customers recommend (best ratings)

- Tell a friend

- Recommend us to a new customer

Pls also see the enclosed PDF File for more details

OUR TARGET AUDIENCE IS:

Our Audience are women in the approx. age between 40 and 55 years.

Women that are rather looking for individual styles and more decorative jewelry.

Jewelry is an emotional product so the approach should be emotional but still a clean site.

Since we are selling jewelry with colourful Gemstones we should have a clean design and light colours.

The shop has to be very easy in navigation and should explain itself

WE LIKE THESE EXAMPLES:

We like the either very clear design or maybe theuse of flowers

But we are NOT wedded to this idea, it is simply one idea we like.

http://shop.harveynichols.com/pws/Home.i...

http://www.apart-fashion.de/is-bin/INTER...

http://www.albamoda.de/index.html

http://www.goertz.de/

http://europe.agnesb.com/en/

http://www.beautydiscounters.com/site/ (but not dark)

http://www.wardow.com/store/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We absolutely must have

- Beautiful product images on every page, either for selection or image. We are selling beautiful products and this must infuse the site.

- Image shots or graphics stock images of people, flowers, anything you like, that reinforce our brand image and value proposition.

- Format should be elegant and simple. We are selling jewelry . Format should use most of the screen

- Each individual page should have the My Jewels and for the other domains the Gems n Jewels and Atelier Collection Logo

- All designs should fit for Magento templates

Materials

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