• Award$1000
  • Entries37
  • Creatives13



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Business Info

Business Name

Asia Food Recipe

What do you do?

We are a video recipe community website

Do you have a desired website screen size?

Yes. Use common screen size of 1024 x 768

How many pages (maximum of 5) do you need designed?

5 Pages (Home Page, Search Result Page, User Profile Page, Recipe Edit Page, Awards )

Target Audience

What is your industry?


Describe the target audience for your website design

English-speaking Asians or English-speaking people of other races who are interested in learning how to cook Asian food.

What 3 things would you like to communicate to your audience through your website design

1. Asia Food Recipe(AFR) is like none other and one of the first of its kind offering cooking videos in addition to text recipes
2. AFR is uniquely Asian with a CLEAN and USER FRIENDLY interface (See Mailchimp.com etc.. Web 2.0 clean and simple)
3. AFR is easy to navigate through which makes searching for recipes quick and less of a hassle.

How is your company different from your competitors?

We are one of the first few recipe websites which integrates cooking videos together with text recipes to provide its visitors with a more holistic experience.

Style and Concept

What website design styles do you like?

Our website should ideally look Asian with a style similar to those of Japanese websites which feature cute illustrations such as http://www.s-recipe.com http://www.ajinomoto.co.jp/recipe/ http://www.kikkoman.co.jp/homecook/

However, an alternative style would be one that is more continental/Western like that of http://www.allrecipes.com and http://www.epicurious.com

What colors do you want to see in your website design?

We would like to see a colour scheme which includes mostly, if not all, pastel colours. Suggested colours include peach and salmon. Avoid using too many colors and try to keep to one (at most two) dominant colours.

What colors do you NOT want to see in your website design?

Stay away from blod colours or colours that are too strong as want to keep the colour palette of our website easy on the eyes.

What adjectives should best describe your website design?

Cute and playful yet clean and user-friendly.

What content must be included in the website design?

Please see attached powerpoint file for more details.

Do you have additional requirements or links you want to share?

Please see attached powerpoint file for more details.



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