LET ME TELL YOU ABOUT US:
OneVue Limited is an Australian based provider of technology/service solutions for advisers, accountants, dealer groups and financial services institutions. OneVue UMA offers a true one view of all your assets and liabilities. OneVue offers the only genuine Unified Managed Account (UMA) in the Australian market. The name, OneVue, is synonymous with the unique single view that the UMA provides clients, advisers and their dealer groups of a clients portfolio, across all of their investments. Our goal is to enable the effective delivery of advice and investments by financial advisers. We do this by providing advisers, and their clients, with a single transaction portal and consolidated view of portfolios, hence OneVue. What makes us different? We can administer and report on all assets and liabilities. www.onevue.com.au is our current site. We have moved on & want to transition to a public sign in page for financial services. The purpose of the new site is to a) increase brand awareness of the OneVue UMA, b) trigger need and promote the OneVue UMA solution, c) educate about benefits of OneVue UMA and d) persuade financial intermediaries to consider OneVue UMA and enable login.
HERE IS WHAT WE NEED:
A public home page design with rotating hero box (ideally with user controls). See Web Brief PDF for wireframe concepts.
A secondary page template design
A secure landing page portal layout that shows breadth and depth of product offer.
Design style: clean, modern, educational, dynamic, interesting and personal. We are a small business that has highly professional yet highly personal relationships with our clients and partners. We want to stand out from the crowd. Simplicity is important to focus peoples attention. We want something simple that captures creativity, intelligence and problem solving and that has a personal, professional, helpful persona. Competitor websites: www.bt.com.au, www.colonialfirststate.com.au, www.macquarie.com.au/mgl/au/advisers, www.commbank.com.au, www.madisononline.com.au.
Contest notes: We will give feedback to all entries. Please leave questions/comments. We will respond. We look forward to seeing your work. Thank you for participating.
OUR TARGET AUDIENCE IS:
Audience: Financial planners and their dealer groups, Accountants, Self Managed Super (Pension) Fund (SMSF) investors and their advisers, High net worth individuals. Wants of target audience: Financial advisers want to a) make their life easier, b) make servicing and managing SMSF clients easier, c) enable them to be in control of their business, and d)be well paid. Individuals tend to seek the assistance of a financial planner when they a) want to put together a financial plan to meet their goals, b)want to set up a self managed super (pension) fund (SMSF, c) experience significant life changes, marriage, retrenchment, planning for retirement, retirement, divorce, death. What triggers target audience need? Financial planners are likely to consider the use of the OneVue UMA when they are a) reviewing which service providers they use, b) experiencing difficulties with their existing platform suppliers, c) merging or changing dealer groups, d) trying to improve their service delivery to clients.
WE LIKE THESE EXAMPLES:
We like the way the boxes work at the top of the following pages. Standard Chartered Private Bank. www.privatebank.standardchartered.com. Schwab MoneyWise. www.schwabmoneywise.com/home/index.php. Prefer expanding boxes to overlap. Like boxes across top concept for private landing page. High level navigation appearing in boxes with big, bold lettering and people images that represent the key navigation areas. Rotating hero box promotions supported by some sort of user control show casing investment managers, benefits of UMA, ease of setting up an SMSF account, Putting you (the adviser) in control. Ask questions to trigger need and drive visitors to our key selling points = All assets and liabilities, Adviser directed, Single signature, Managing clients SMSFs is easier. Value proposition supported by demo and testimonials (words, audio, video). Extended footer that is below the fold and promotes the breadth and depth of the site (ala www.ebay.com.au or www.westpac.com.au).
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Web 2.0 style, Fast loading graphics, Professional imagery. Rotating hero box to promote key aspects of the OneVue UMA, Simplicity, Stand out from crowd, videos for educational and/or promotional interviews, testimonials. Good usability users can easily see what page they are on. Preferred content font Verdana, 10 Pt +.
Original layered artwork files (.EPS .PSD etc), high res PDF and JPG
Dont want: Exact replica of example sites/too close to original, Slow loading graphics, Clip art
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