LET ME TELL YOU ABOUT US:
ViViD Sounds connects party hosts (Clients) with party vendors (Vendors). Clients can host anything from a wedding to a block party. Vendors range from musicians and florists to venues and caterers.
A client will arrive at our website and fill out a simple form. Next, we will notify vendors of all types within a certain radius of the event. Vendors will place a bid/estimate of their cost to service the event. The client will review profiles of vendors they are interested in, review previous clients feedback, and finally select vendors they wish to hire.
To view a (makeshift) screencast we created, look here: http://www.vividsounds.com
HERE IS WHAT WE NEED:
We need 5 webpage designs.
1. A homepage:
This page should focus on clients. There should be a small call to action for vendors along the lines of Sign up now, Learn more, Vendor? Find gigs now, etc. We also request that there be an area for a small video to describe to clients what it is we do.
2. A vendors profile page:
This page will contain a profile image, feedback from previous clients (comments and ratings), an overall rating (ie 4/5 stars), a link to more images, a link to music (for applicable profiles like musicians but not caterers), a description of the vendor, their type (musician, photographer, florists, etc), and a sub category (Blues band, Jazz band, etc). An example of our current profile page can be seen here:
3. A search results page
This will be a listing of all vendors who fit a specific category (ie. Band), who have been contacted and responded to your event. So, itll be a list of vendors displaying: their profile image, vendor name, overall rating, current bid, and a link to hire them (if they have responded with a bid).
4. A generic page (used for about us, legal, etc)
Simply a template page which we can populate with content.
5. A sign-up page
This page will be used to convince vendors that they should sign up with us. Itll contain a table comparing us to our competition. We like how 37signals does comparisons (although its used for their different packages, not contrasting competition): http://basecamphq.com/signup. It doesnt have to follow that exactly, but we felt it useful to provide an example. One important selling point: No monthly fees, only 15% commission. So We only get paid when you [the vendor] gets paid!
OUR TARGET AUDIENCE IS:
Our customers are those who are looking to find vendors for parties. One data source tell us these people are generally 30 or over in age, and a perfect split between males and females. We want to appear professional, formal, and elegant to potential customers. We also dont want to overload them with information. Thus, we are looking to have something as follows:
Web 2.0 density and clarity with professionalism and elegance.
People will be hosting weddings, graduation parties, and other once-in-a-lifetime events. Thus, we want to inspire the correct amount of faith in our services, without the information overload commonly found on other sites.
WE LIKE THESE DESIGNS:
http://www.mint.com This is the cornerstone of a web 2.0 design in our opinion. It emits trust and security while keeping information well laid-out and easy to follow.
http://www.gigmasters.com This is one of our competing websites. We think their flash animation on their main page does a great job addressing the elegance factor. The rest of the website we dont really care for. We think it is overloaded with information and your eyes are simultaneously drawn to various parts of the website.
http://www.atebits.com Enjoy the simple design and use of imagery on the main page. On subsequent pages, the content may be a bit too dense. We would consider this a borderline case due to the padding between content areas. Mint.com does a much better job with the spacing we feel (see http://www.mint.com/solutions/).
http://www.twitter.com (Their new design). The main page is sharp and usable. We enjoy that.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would prefer animated images over flash. Obviously you do not code it, but just be aware as it may require a change in your design (not sure why it would).
We have uploaded our current logo. You may modify it as needed to make it better fit your design.
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