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LET ME TELL YOU ABOUT US:
A client of Digital Beckley wishes to obtain a website that showcases WOAY TV and also to become an exemplary web site for southern West Virginia and the surrounding region. The overall design should be modern in appearance, but easy to navigate.
The title text is WOAY TV.
HERE IS WHAT WE NEED:
MONITOR RESOLUTION CONSIDERATIONS
The GUI should be designed to fit on a 1024px wide screen (working width is about 970+/- pixels).
The site will need to fit on a 1024x768 monitor. Height is not critical, however it is expected the design should accommodate scaling/liquid growth as the client adds content - increasing the perceived height of the design.
COLOR / THEMEING / GUI Elements
The artist is free to provide his/her own color themes. The artist should be as creative as possible while maintaining a less is more viewpoint. A clean modern look is desired. Use of reflections/glossy effects is highly recommended.
Only the stations call letters (WOAY) shall be used. No display of channel numbers shall be used. The call letters may be used in conjunction with the letters TV to complete any title or header graphics. No affiliations shall be used in the design (eg; ABC, etc). The title element(s) may also incorporate the phrase Beckley - Oak Hill.
The homepage shall accommodate the display of video the size of the video area shall not exceed the dimensions shown in the attached concept. (use of a placeholder is acceptable)
ABOUT THE CONCEPT
The attached concept is only for conveying the basic ideas. Artists are expected to NOT utilize any of the design elements of the provided concept.
Natural text areas or text that is not a graphic when in production should utilize default native families such as Arial, Verdana, Helvetica or other sans-serif fonts.
MENU / NAVIGATIONAL ELEMENTS
The main menu bar MUST be consistent from the home page to any subpage.
A horizontal or vertical menu bar shall be incorporated into the design. This area will be reserved for the text based dynamic menu (you may use placeholder menu items for design purposes). The general menu is composed of "Home, National, Regional, Sports, Community" - (the client will be able to add additional items as needed, but this should NOT affect the design, rather the design needs to accommodate dynamic text.
A separate area of the GUI should be designed to accommodate the following 'standard pages':
Weather, FAQ, Contact, Directions, Calendar.
These can be conceits/buttons/calls to action that hyperlink to other pages. (For an example of seeing standard and dynamic menus, please see www.beckleysanitaryboard.org or www.appalachianfestival.net)
A call-to-action for advertising on the web site should be presented. This should not be a major interface component, but just enough so that if someone wants to advertise, they can click the call-to-action. (i.e.; Advertise with Us, etc)
GUI elements for a login shall be provided. This shall also allow a user to create an account.
The web site will support advertising. Ad graphics shall be noted as AD within the placeholder for concept purposes.
2 separate standard banner ads. (horizontal, 468x60px) (may be placed side-by-side)
2 separate vertical banner ads (vertical, 120x240px) (preferred to be one on top of the other)
Same as home plus the following:
Block of up to 4 square ads (125x125px)
A homepage only submission is required at this point. The awardee will be tasked to also provide 4 sub-page designs upon be awarded the project. These subpages will be directed by Digital Beckley based on the original home page design.
The awardee shall also present an icon set for use within the web site. The following icons shall be designed:
Next, Cancel, Submit, Go, Previous, More, Update, Upload, Pay Now, View, Close, Open, New, Add, Edit, Delete, Help, E-mail, Search
OUR TARGET AUDIENCE IS:
General audience, mostly 25-60 years of age.
WE LIKE THESE DESIGNS:
See Digital Beckley's web site for current examples of how to standout. (www.digitalbeckley.com/portfolio.asp?sec...)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No GIF animations!
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