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Business Info

Business Name

TruVol

What do you do?

We are currently developing a cutting-edge financial technology, providing Stock Option market analytics; specifically the live and historical volatility data and visualisation.

Do you have a desired website screen size?

We would like the site to fit on a 1024x768 minimum screen. however the site can stretch to grow wider in bigger screens.

How many pages (maximum of 5) do you need designed?

3 - (1) a landing page with marketing info / graphics,.. (2)subscriber details page, (3) pricing/payment methods

Target Audience

What is your industry?

stock/options trading software

Describe the target audience for your website design

The target market is the professional traders (small outfits), hedge funds and the banks (in that order). The product is going to be delivered as a Rich Internet Application within a browser.

What 3 things would you like to communicate to your audience through your website design

innovative platform
never seen before features
accurate and deep historical data

How is your company different from your competitors?

innovative product for global markets
caters to individuals as well as funds and banks.

Style and Concept

What website design styles do you like?

web 2.0
financial
subdued colors

What colors do you want to see in your website design?

Currently we are planning to have the application in a white text on charcoal background format. This is not gospel though, and we will look at those designs favourably which have addressed the issue of harmony between the site and the application (which will be launched from the site of course). When addressing this, please consider that people using the application will be spending a lot of time looking at numbers, so it has to be easy on the eye.

What colors do you NOT want to see in your website design?

none, but must look professional.

What adjectives should best describe your website design?

Options, Historical and Implied Volatility, Analytics, Black-Scholes, Skew, Volatility Surfaces, Volatility Cones, Stock Charts.
The Option Delta, Sigma and Rho symbols are important to the topic as well.

What content must be included in the website design?

Some of the keywords for the application are and these might give you ideas for the images:
Options, Historical and Implied Volatility, Analytics, Black-Scholes, Skew, Volatility Surfaces, Volatility Cones, Stock Charts.
The Option Delta, Sigma and Rho symbols are important to the topic as well.

Do you have additional requirements or links you want to share?

Finally there is the question of the harmony between the web site design and the application itself. Currently we are planning to have the application in a white text on charcoal background format. This is not gospel though, and we will look at those designs favourably which have addressed the issue of harmony between the site and the application (which will be launched from the site of course). When addressing this, please consider that people using the application will be spending a lot of time looking at numbers, so it has to be easy on the eye.

I would also really like the name "TruVol" to seem strong and prominant

Materials

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