LET ME TELL YOU ABOUT US:
We are a small startup launching a new travel website, "gaddingabout.eu", which is targeted at the European Holiday Home Owner looking to rent out their home abroad. As such any design needs to be able to appeal and thereby translate to multiple nationalities and cultures.
The site will essentially target two different types of customers, those who have holiday homes to rent out (who we call slicers) and those who are looking to rent a home direct for that more intimate travel experience (who we call gadders).
Essentially the difference between the two customers is:
that "the slicers" are served more dynamic content served in a static setting, i.e. a dashboard that shows various dynamic statistics and from which they can manage their account and advertisement details;
whereas "the gadders" are more likely to be served dynamic content in a dynamic setting, i.e. conducting searches for new properties to visit, creating favourite lists and only once or twice a year dealing with the pages that handle booking a holiday.
HERE IS WHAT WE NEED:
We are looking for someone to provide a series of five page templates, based on our general structured design.
First the home page:
Dashboard Page for Gadders and Slicers: (can be one template)
Search Result Page:
General Template Page:
All general buttons, etc. associated with.
OUR TARGET AUDIENCE IS:
We have a diverse, web savvy market, experienced in trawling the web looking for the right property, in the right place, at the right time and of course at the right price. What we are aiming to achieve is provide them with a single place they can come to and allow us to refine and present them with the most suitable options.
The target audience is not really defined by an age range or interest but a sense of individuality. A desire that rather than book a hotel holiday, they want something that is closer to their tastes, either for a more genuine appreciation of a place they visit, or because they want more space, more privacy and at a better price.
Whilst I wish the design to be visually enticing it must not just facade, it must be able to work with a direct and beneficial (to the gadder or slicer) interaction with the site. Most importantly though is that design must be just so, enabling it to achieve that enticement whilst not interfering with the large quantity of data a gadder, in particular, will be trawling through.
WE LIKE THESE DESIGNS:
We've not seen any websites in particular that capture the kind of design we like, excepting nice AJAX like interface techniques.
The logo has already been designed, see file: Europe-Asia-Logo.pdf, and it's associated font set as: HDV Comic Serif. We have not yet decided on font for overall use for titles, headers and content on the site.
In terms of the overall design we would like to evoke the old, 1920s / 1930s style, when the term gadding was still in use.
The logo was inspired by the idea of the world in a suitcase and I would quite like the suitcase like motif to continue throughout the site. I was in particular thinking of a leather background, see image: LeatherBackground.jpg, throughout the site, which could have and then the content laid on top of this.
We have been considering using either side of the main content as a place where flags can be placed on the left of places you have been and on the right of places you would like to visit, in the style of old suitcases that used to have the flags of the countries they had visited pasted on the side of them.
Overall I am open to ideas on the design front.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing with the merest hint of Microsoft.
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