Travel Guide Redesign

LET ME TELL YOU ABOUT US:

IExplore.com is the #1 adventure and experiential travel website with over 1M unique visitors a month. We offer over 230 privately guided trips to over 100 countries around the world and all of our trips are completely customizable. Go where you want, when you want, and travel with who you want.

HERE IS WHAT WE NEED:

Webpage re-design (uncoded)

Our Travel Guides are one of the most visited content areas on our website.

See example at: http://www.iexplore.com/dmap/South+Afric...

However, we feel that these guides could generate more traffic and more page views through an improved design. We would like to keep most of the same elements that currently exist on the page, however, want to better utilize the space on the page.

Page elements need to include:

o Links to all content areas/ page navigationneed to provide links to all current content areas (overview, where to go, country info, weather, food &dining, Visa & health, Travel photos,etc), however would like to see alternate treatments for navigation (see screenshot below)

o The page design you create will need to work within every page in the Travel guide section and will be applied to all the sections listed (Overview, Where to Go, Country Info, Weather, Food & Dining, etc) EXCEPT for the TOURS linkthis can remain as is.

o Photos: Visually engage user by featuring a hero photo prominently and then driving user to the photo gallery to see more photos

o Content sourcesWe use two content sources. Currently, it is extremely difficult for the user to navigate between the two. We would like to better display and integrate both content sources so that the user knows they are both available and can go between sources. (See screenshot below)

o Ads: We need to keep the 4 ad placements on the page, but are open to re-locating them to be better integrated in the page content.

o Also, we would like to add space to display contextual ads

o Ad sizes required are: 2 @ 300 X 250, 1 @ 160 X 600, 1 @ 300 X 125

o Cross promotion-Increase visibility and cross promote Tours to the country being discussed in the Travel Guide. Add a module to cross promote our tours (thumbnail image and brief 2-3 line description). Please allow space to cross promote a maximum of 5 tours. For an example as to how we do this on other pages see the You might also like section here: http://www.iexplore.com/tour/36981

o Call to actionNeed to increase prominence of the CTA and expand our CTA options. Could envision a Ways to contact us module

o Learn more or customize a Tour

o Subscribe to our e-newsletter

o Follow us on Twitter

o Become a fan on Facebook

o Video. We are in the initial stages of adding video to our site and would like to display it on the overview page

o Can eliminate font size selector, print button, book mark and email this page functionality.

o We are keeping the existing page header and navigation Iexplore logo, all tabs, everything other than that is open to redesign (see screenshot below)

o Please limit page design width to 990 pixels

o We would like a clean, fresh design that visually engages the user and drives click thru

Deliverables:

o PSD and Illustrator Files

o Names of fonts used

o Sources of all FPO images

OUR TARGET AUDIENCE IS:

is educated, affluent and 50/50 male/ female. Target age range is 35-65. Our target is the soft adventure traveler who takes active trips that include hiking, biking, and cultural exploration as opposed to a hard core adventurer (sky diving, heli skiing etc).

WE LIKE THESE DESIGNS:

o TravelMuse.com

o Bugettravel.com

o Travel + Leisure new beta site: http://beta.travelandleisure.com/