LET ME TELL YOU ABOUT US:
HERE IS WHAT WE NEED:
Redesign of (4) pages:
While it is not material for final deliverable, our sites will be in Word Press and style sheets (read: html text) over graphics will be preferred.
Things to be improved/changed:
We especially want to see many of the elements above take up less space! For ex. the two books and film in rt. hand margin of main site take up 2x as much vertical space as they should! See our hand sketches below in uploaded files for ideas we like about layout.
From usability perspective these are critical elements to feature:
-Clients: address different clients so everyone knows this can be for them.
From an SEO perspective...much of our content can't be cut. The key is to figure out what really gets emphasized and what gets knocked down a level.
OUR TARGET AUDIENCE IS:
Our audience is diverse. From college students to very affluent hedge fund managers. From people just starting in investing to professional investment advisors. From single moms on a budget to doctors and attorneys.
WE LIKE THESE EXAMPLES:
Sites admired for color, type, usability and creativity? 37signals.com, zendesk.com, formstack.com to name a few. We like our turtletrader.com logo -- and will want to see it incorporated. Files for that are attached. Really, like www.crowdspring.com's order page.
Finance sites to think about even if not for design:
These put you in perspective of the serious nature of our business.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Someone who takes the time to impress us. It's tough to find great designers so make us love that you see the whole big picture of what we do. We are an established site, and we want on a new look, but show us that understand that we have been around and have some restraints! Also, see inspiration links mentioned earlier.
Critical? Don't look at our logo and think 'cute.' It is a serious website about making money. We are not in the league of 'fun' like Motleyfool.com. That said, as our inspirations show -- we want flair.
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