• Award$600
  • Entries20
  • Creatives7

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Creative Brief

Who are you?

Our client is a major toyota dealership in Brazil.

http://www.newland.com.br/

What do you need?

We want to give our client a fresh new look. The new design does not need to follow to the current, you are free to create the best automotive dealership website.

We would like the new design to be wider: 960px
Web 2.0 UI

We need the design of 4 pages:

- A corporate landing page (not toyota branded)
- A toyota dealership frontpage
- toyota dealership standard inner page
- A used cars search/display section

CORPORATE LANDING PAGE

Landing page: (Corporate branded, not toyota)

- We let the visitor make the choice to one of the following dealerships: Fortaleza, Braslia, Juazeiro, Teresina

TOYOTA DEALERSHIP

Menu itens:

- A Newland
- Modelos
- Servios e acessrios
- Vendas especiais
- Financiamento
- Seminovos
- Blindados
- Seguros
- Mdia
- Contato

Some suggestions over the sections:

Home (Frontpage)

- Great showcase area to display the latest ad's and promotions and also to display model range images.

- Twitter display, Facebook fan box, featured TV Spot
- Follow us icons
- Quick quote/financing area
- Feature used cars with sharing tools (facebook like button, retweet) and and "review stars"
- News section
- Spread the message banner (send this page to 5 friends and get something in exchange)

USED CARS SECTION

- Search area
- Car/results listing

Who Is Your Audience?

Toyota consumers.

Requirements

We Like These Examples

Landing page: http://www.audi.com/

For all other pages be creative, we want something clean and web 2.0 look & feel. Something that will stand our client apart from other competitors by letting user interact.

We Absolutely Must Have

Web 2.0 features, look & feel
Spread the message capabilities
SEO optimization creative process

Materials

Contract
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