• Award$700
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Creative Brief

Who are you?

Please see the attached documents- web and graphic Design Briefs, site map, my favourite pictures which show the experience and to be used in the design:
www.totalheliski.com (note v. old fashioned, ugly site, but the content is realistic).
Total Heliski is a high end service for finding and booking the best heliski, catski or adventure ski trips on the planet. It was founded in 2009 by Hayley Melidonis, an Australian entrepreneur and passionate heliskier and adventurer. Total Heliski is built on Hayleys philosophy of Seize life, realise your dreams, and create everlasting memories and we are here for any of the 4 million plus advanced skiers in the world who are looking for more, and seek the amazing experience of heli skiing and cat skiing which can be done in over 100 locations around the world.

People can use Total Heliskis concierge service to find a Heliski location that has been hand-picked by Total Heliski for their high quality operation and service.

What do you need?

Please see the design brief. I need a skin for my wordpress site that is reflective of my brand colours (crisp, clean white and deep sky blue) and is uncluttered, and has great UX, and brand sophistication, but also fun. I would like my pictures (Photos) incorporated into the site design bc pictures are what inspire and maketh this website.
I also want to use an ajax map ont he home page so that when you hover over it, you can see some text about the
Can you design the map to look gorgeous? Apple-esque design is what I am after.

Who Is Your Audience?

Please see the design brief. The audience is predominantly male 35+, affluent, sporty, adventurous, active, sophisticated, wealthy, intelligent.Although it's high quality, it must also reflect adventure, sportiness,style and sophistication. Not stuffy or snobby. And fun! When designing the site- please look at other sites which sell to my audience- eg.Luxury sports cars (porsche, audi), watches (omega, breitling, rolex), ski equipment, or magazines (like GQ magazine).

Requirements

We Like These Examples

http://www.freshpeaks.com/sbusiness_heli...
www.quintessentiallyescape.com (but i want white not black) but crisp and clear.
www.epicquest.com (not the font, just the layout).
www.omega.com (nicely designed, clean site.
www.landrover.com (range rover).

We Absolutely Must Have

A crisp, sexy, clean site that has sound use of web 2.0 principles- ie clean layout, use of icons, images, coverflow maybe even for the slide show of photos?

Materials

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