• Award$2000
  • Entries152
  • Creatives35

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Creative Brief

Who are you?

We're a socially-conscious for-profit company looking to develop a new support website for individuals affected by HIV with our university partner. The website will act as a support group tool, connecting HIV+ persons virtually through mobile and web-based interactions. Individuals will sign up through their sponsoring provider and be able to add mood updates, supportive comments to other profiles and participate in interactive forums.

What do you need?

We need a website with three types of pages (dashboard view, profile view, content view). This competition is for the website only. We have a separate reserve budget that we will award to the winner to adapt the winning design to a mobile version. The website will have other pages, but we will use your design to model those at a later point.

Dashboard
The Dashboard is the default homepage for users. Modeled after a mashup of Facebook and Twitter, users can post updates on their adherence, make comments, post articles or videos and view other's posts.

Profile View
Users can view an external profile of others users and take actions such as following them or reading their content.

Content View
Each user will have customized content pages, created based upon initial risk assessment taken before enrollment. The content pages are relational in that, tags and categories will serve as content discovery mechanisms beyond the posts and stream features on their dashboard.

The wireframes and logo should serve as a guide.

Who Is Your Audience?

This site will serve HIV+ individuals between the ages of 18 and 65. Most likely the individuals will be gay men but could also include african american women and men who are heterosexual.

Requirements

We Absolutely Must Have

A few notes:

Do not include HIV ribbons. These are overplayed.
Do not include a multitude of pictures that take up space. The design should focus on the use of color to create layered spaces and provide distinction between different areas.

Materials

Contract
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