• Award$650
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LET ME TELL YOU ABOUT US:

Teensy Tummies is an online retailer based in Greater China (Hong Kong, mainland China & Taiwan) of premium US and European baby formula and foods. Teensy Tummies provides trusted, reliable service to its customers in Hong Kong and China with:

- A strong selection of premium and specialty baby formula (and related foods)

- Quality assurance (products from quality sources, supported with a care in delivery)

- Speedy delivery to customer homes (1 day delivery in Hong Kong, 3 day delivery in mainland China)

HERE IS WHAT WE NEED:

We need a creative design for a small website - designed explicitly for ecommerce - which meets the following criteria:

> Utilizes (harmonized with) our company logo (attached)

> Designed to have no more than three steps to payment

> Features on the homepage, clear product groupings (by brand/type)

We need a total of five pages designed in total:

1. The homepage

2. Sample brand/type page (which showcases all products in a brand or category, with product details)

3. Checkout page (shopping cart/payment page)

4. Information page (where we feature a growth chart and feeding chart for babies)

5. Testimonials page (where we have photos and written testimonials from our clients)

The wireframe with roughed out outline of the site is at the following address: http://projects.ideacommune.com/

OUR TARGET AUDIENCE IS:

End consumers of infant and toddler baby formula (and food products) in Hong Kong and mainland China. Our primary audience can be described by the following characteristics:

> Women with newborn babies

> Aged 28 - 42yrs

> Mostly Foreign/International

- From North America, Europe, Australia...

- Educated or spent significant time outside of greater China

Mindset of target audience is:

> Careful about the choices they are making for their babies

> Worried about quality of food they give to babies

> Hopeful about providing ALL the right opportunities to babies

**The concerns these mothers have are compounded by the fact that they are "expats" not living in their home countries where they would otherwise have trusted baby food brands readily available and recommended by friends/family.

**It is therefore critically important that we achieve the following in our brand logo:

> Demonstrate we are quality operators

> Our presentation resonate with Western cultural sensitivities (American/EU cultural cues)

> Match Western 30-something women's design expectations

WE LIKE THESE DESIGNS:

We would very much prefer to favor a simple, clean design - one which reflects our logo and current visual ID. A few examples of ecommerce sites which we like include:

http://www.meandmommytobe.com/

http://www.diapers.com/

http://store.apple.com/us

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

> Design which incorporates, reflects our logo and the colour palette set out in its design

(please see attached PDF for colour palette.

> Clean, simple with fun, playful appeal

> Have appeal with 30-something females (who have young babies)

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