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LET ME TELL YOU ABOUT US:

IT Director of SyncrFlo

HERE IS WHAT WE NEED:

Upgrade of www.SyncroFlo.com

- new front page layout

- new general page layout, updated look

- new headers per section

- title image

- updated logo based on existing one (can't change it, but upgrade)

- create a PPT template based on website

- To have audience feel that company is credibile and qualifies the company as a leader in the pumping industry

- clean design, established feel, not cutting edge, trustworthy, show that the firm is a quality engineering firm

OUR TARGET AUDIENCE IS:

- Primary: Consulting Engineers (white, male, 35-65, engineering degree, married, two kids)

- Secondary: Building owners (individuals who will be end using the product, not installing or bidding on the pumps)

WE LIKE THESE EXAMPLES:

We like these examples:

- www.gewater.com

- http://www.pentair.com/

- http://www.kohlerengines.com (a little dark, should be lighter)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

- we're keeping all the copy on the pages, but looking for a new look and feel, so obviously integration of the upgraded logo in the design

- Retain white and blue scheme

- Optimize for views for: 1024x768, 1280x1024, 1280x800, 1440x900, 1680x1050, 1152x864, 1280x768, 1920x1200, 800x600, 1366x768

- Lower height of the header

- Updated stock photography pictures of pumps and related images

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