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LET ME TELL YOU ABOUT US:

Swivel's mission is to make data useful so people share insights, make great decisions and improve lives.

In an era of spin, opinion, and apathy about statistics, Swivel is a Web site that makes it easy for everyone to collaborate and explore data together because better informed people make better decisions: in voting booths, in corporate boardrooms and at neighborhood meetings.

HERE IS WHAT WE NEED:

We're looking for a new marketing site for our internet product. We want 3 pages designed. We don't need the pages coded, but we would like the assets (buttons, gradients, icons, etc.)

1. A home page.

1.

The purpose of this page is three-fold:

1. Sell customers on Swivel.

1. Show them what the product is.

2. How it works.

3. The benefit of using it.

2. Get people to sign-up for the service. Offer a strong call to action: sign-up or log-in.

3. Show people how people are using the product, and encourage visitors to dive in and explore it on their own.

2. A features page that lists all the features along with videos and screenshots about each.

1.

The features page should include:

2. A strong call to action.

3. A way to browse between features.

4. On each features page:

1. A title for the feature

2. A summary description of the benefit of the feature

3. A title and description of each aspect of the feature (see below text)

4. Space for screenshots and videos about each feature.

3. A tour page is a step-by-step guide that shows how Swivel works to solve key problems.

1. The tour should have:

1. A strong call to action. For example: "Try it for free!", "Get started now!", "Try it out!"

2. A list of key features (see below).

3. The ability to step forward and backward between features.

4. The ability to jump to a feature directly (by clicking an item in the feature list).

5. For each feature:

1. A description of the feature (see below)

2. An image for the feature.

3. Some way to play a video about the feature.

OUR TARGET AUDIENCE IS:

Business professionals looking for ways to understand and use the data that drives their companies. We are targeting mid-size companies with 100 to 1,000 employees. With that said, we want a website that looks clean, professional, and inviting without being corporate.

WE LIKE THESE DESIGNS:

http://www.apple.com/

http://scoutlabs.com/

http://www.backpackit.com/

http://www.mint.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our design absolutely must have:

1. Must fit in with the look and feel of the current site at http://business.swivel.com/. Feel free to experiment with the colors.

2. Can't change the logo.

We don't need a new logo. We're fairly confident about the marketing copy.

See attached brief for more information on our specifications and guidelines.

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