Surgery Center Medical Website Open To Creative Direction

LET ME TELL YOU ABOUT US:

Doctor's Outpatient Surgery Center is a state of the art medical facility offering a range of outpatient surgeries.

HERE IS WHAT WE NEED:

* Homepage Design (including brand identity / logo) -- note the dropdown under "Our Services"

* Interior Page Design (with one small variation)

Wireframes are included for all designs needed. Please use them as a general guideline, though we are certainly open to UI/UX improvements / suggestions.

Also, please use the attached word doc as a sitemap and populate mock's accordingly. If possible, we'd love for the designer to select appropriate stock images / art to go along with each category of medical procedure.

We'd like entrants who are open to the idea of working on this and related projects on an ongoing basis as well, as the needs for this site will evolve.

OUR TARGET AUDIENCE IS:

Consumers of elective, surgical medical procedures; often, these procedures are cosmetic, so aesthetics are certainly important to our customer base. We need a professional & trusting image that somehow still connotes a certain sexiness.

WE LIKE THESE DESIGNS:

Here's are a couple examples of a surgery center websites that look 'ok' though we know we can look a lot better than this:

http://www.makeoverz.com/

We're not wedded any particular color scheme.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We need to draw particular attention the actions of scheduling an appointment / calling for more information; the design needs to be optimized toward converting users to these actions. Other than that, we're very open to the creative direction of the designers who are submitting entries.