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Business Info

What type of website do you need?


Business Name


What do you do?

Sell exciting socks mainly to women and to a lesser extent men.

Do you have a desired website screen size?

1300 pixels

How many pages (maximum of 4) do you need designed?

4 (home, category, product, mobile home page)

Target Audience

What is your industry?


Describe the target audience for your website design

Sell exciting socks mainly to women and to a lesser extent men. The socks tend to be used for sports and oompa loompa men in the Charlie and the chocolate factory plays. I think the current website it too skewed towards women.

What 3 things would you like to communicate to your audience through your website design

I would like to tell my audience that we are a trustworthy competent retailer with fun socks.

How is your company different from your competitors?

Variety of Socks, Same day shipping, American made, Free Shipping

Style and Concept

What website design styles do you like?

I like the logo on the current site: www.stipedsocks.com.

We are going to be using the Ultimo theme (highly customized) for a magento ecommerce site.
Here are the demo sites: http://ultimo.infortis-themes.com/demo/s...
We liked 7 & 2.

As for my other websites:
http://www.facepaint.com/ I like the widget, the quicklinks, and the filter.
http://www.clownantics.com/ I like the header.

As for socks websites:
http://www.joyofsocks.com/categories/men... It's a simple website which is easy to understand
https://www.stance.com/shop/striped-sock... I like the clean look and the filters. I am concerned that it won't be good on mobile.

What colors do you want to see in your website design?

Purple for sure.. as for the rest not sure. Our current website is really female focused and I might want to tone that down some.

What colors do you NOT want to see in your website design?


What adjectives should best describe your website design?

Fun, bright, simple

What content must be included in the website design?

Home Page: New Products, Main Category Tiles, Promotions, Big Search Bar, Shopper Approved, Quicklinks (http://screencast.com/t/URV4vC7ooSyP), Filter, and an easy widget. We also like the floating menu in Ultimo.

Mobile Page: Has to be easy to navigate.

Category Page: The categories will be (Thigh High Socks Over the Knee Socks Knee Socks Kids Socks Leg Warmers Tights Anklet Socks). A category page will have a title, picture, text and filters, view sorts and subcategories if available. The product tile on the category page needs to have these elements: http://screencast.com/t/5gEmZ8yAvvn and add to cart & wishlist. However you can use a clever hover over like https://www.stance.com/shop/striped-sock....

Product Page: Need these elements: http://screencast.com/t/f513339Ju to be visible near the top. We also need product ratings, questions and answers, related products.

Do you have additional requirements or links you want to share?

This will be a responsive design so don't create anything that will look terrible on mobile.



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