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Business Info

Business Name

GL.com (Real name in wireframes below)

What do you do?

"GL" is a recommendation community where athletes and outdoorsmen catalogue their favorite gear, enabling others to discover great gear, events, & more.

Summary Document for Designers (strongly recommend reading): https://docs.google.com/document/d/1oav1...

Do you have a desired website screen size?

1024 X 768

How many pages (maximum of 4) do you need designed?

We need 4 pages designed. However, we will select a design partner based on design submissions for 2 pages: 1) Gear Search Page and 2) Home page. After selecting a design partner, we will need her/him to also design 2 additional pages: 3) Athlete Profile page and 4) Product Profile Page ** See notes below

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your website design

-Male
-Aged 25-50
-US, EU, AU/NZ
-middle class+
-moderate to strong knowledgebase about outdoor activities
-owns gear and is interested in buying more
-is active in outdoor sports or activities
-consumes content like outdoors blogs and product review sites
-wants to feel like an insider within their outdoor community
-ready to invest more time and money in their sport or is attempting a personal goal (e.g., complete a triathlon, hike the Appalachian Trail, etc.)

What 3 things would you like to communicate to your audience through your website design

1) Content on the site comes from REAL PEOPLE -athletes and outdoorspeople- who are knowledgable passionate about outdoor activities.
2) Recommendations includes HOW/WHERE PRODUCTS WERE USED. Unlike review sites, we tell the human story behind the gear.
3) This is a COMMUNITY of real outdoor enthusiasts that fosters discussion and sharing information.

How is your company different from your competitors?

Competitors/Best Alternatives:

E-tailers who sell gear and provide product reviews (Amazon, REI, etc)
Community Forums for Outdoors/Sports
Blogs

Why were different:

We help people discover the right gear for their next adventure or outdoor acitivity
-Rather than reviewing 1,000s of products, our members simply recommend what has worked for them
-Recommendations come from experienced athletes, not paid reviewers or people who really don't have much experience with an activity
-We provide context behind the gear recommendations, such as who is recommending it and how and where they have used it

Style and Concept

What colors do you want to see in your website design?

masculine colors? on light background?
(white, charcoal, silver, grey, black, blue, etc)

What colors do you NOT want to see in your website design?

pink, purple

What adjectives should best describe your website design?

-uncluttered
-masculine
-modern
-rugged
-Magazine-like
-Compelling images
-User Profiles should feel featured athletes in a magazine

What content must be included in the website design?

Lots-
We'll provide wireframes and other docs to show you all the fields that we'll needs. (Attached)

Note: Your design does not need to mimick the same design/layout of our wireframes. Our wireframes are meant to demonstrate the functionality of the page. Feel free to submit a very different layout, but please be sure to include all of the features that are in our wireframes. We hope that you have better ideas than we do in terms of layout and navigation.

Do you have additional requirements or links you want to share?

Please be sure that your design submission includes, at a minimum, the "Gear Search Page", and the "Home" page. This way we can see your approach for both a beautiful page (home page) and a content-heavy page (gear search page). We will consider all submissions that include these two pages.

Note: Many of our wireframes are very dense. However we'd like to create pages that are, at worst, aethestically pleasing and, at best, inspiring to our visitors (especially the homepage and the athlete profile page). We welcome the use of simpler page components, larger photos and magazine-like layouts. In other words, we'd prefer pages that look more like about.me than cnet.com, when possible.

MORE INFO RE: THE SITE-
https://docs.google.com/document/d/1LOXg...

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