Sport Betting Website

LET ME TELL YOU ABOUT US:

Startip is a new sports betting shop brand in the Czech (central Europe) market. Startip is both offline and online bookmaking company with over 100 sites across the entire region of the Czech republic. Startip holds the license for betting services, obtained from the Czech Department of Finance and its business is therefore purely legal and official.

The company does only operate as a sports betting provider. No casino games are offered. The company claim is to provide its customers with a reasonable and responsible sports betting services, taking the sports betting as fun, entertainment and free time activity of the sport oriented part of the population.

HERE IS WHAT WE NEED:

The role of the new website:

- to serve as a landing page of the national advertising campaign (both online and offline)

- to provide the target audience with a touchpoint of both existing and potential customers (view betting / odds offer, login to clients accounts, a generic source of information about the company)

- to provide with an additional content, giving people reason to come back even when in a time of no betting activity

- to differ from current major Czech based competitors (www.ifortuna.cz, www.chance.cz, www.tipsport.cz, www.synottip.cz) both from design and content point of view

- Startip wants to be fresh, cool, sexy and sporty ! Startip wants to have a fresh look & feel of the young / dynamic sport company !

Homepage content and navigation include:

- header with sport graphic, incl. logo in the upper left corner

- Upper feature links (branches, tv matches, livescore, statistics, terms/conditions, useful tips)

- Sports news field, incl. (please find an inspiration at www.bwin.com, www.jetbull.com)

- Icon navigation (Ticket control, Games, IKS)

- Login fields (Username / password + registration link/icon)

- Favourite bets field

- Last minute bets field

- All bets (as per the sport category, inspiration can be found at: http://www.bet365.com/home/default.asp)

- Livescore (live sports results) box implementation. (please find the sample of a livescore site at www.flashscores.co.uk)

most important parts are: bets offer, sports news, login and registration and betting ticket

We want design only for the homepage. Winning designer will be proposed to continue with other pages (4 more at max) for the same award as for the homepage.

OUR TARGET AUDIENCE IS:

men, 20 - 35 years

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Wants

1. clean and simple design - the navigation within the homepage must be very intuitive and simple

2. colors red, black, grey (based on the colours in our logo - logo is attached and could be slightly renovated)

3. compact design which can be clearly seen in average resolution (ideally)

Dont wants

1. flash web with lots of animation

2. news website full of text