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Business Info

BUSINESS NAME

True Clarity Software, Inc.

WHAT DO YOU DO?

We are a software seller and developer

Target Audience

WHAT IS YOUR INDUSTRY?

This project will be a website related to the sale of our software

DESCRIBE YOUR AUDIENCE

The website should look clean and professional in order to attract work at home professionals, corporations interested in computer monitoring, people interested in staying on task while at the computer (maybe even some creatives like you!), and parents interested in monitoring how much time is spent on certain websites and programs. It will be a wide demographic.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

We would like to communicate professionalism with a clean and well designed website, we would like people to feel informed, and would also like people to feel safe. So informative, safe, and professional.

Style and Concept

WHAT STYLES DO YOU LIKE?

We like modern and clean websites that focus on a good mix of information and graphics (See PC Tools reference for a good idea of the ratio). They have enough text to explain key points and inform the customer, but enough white space to ensure the page feels clean and uncluttered.

WHAT COLORS DO YOU LIKE OR HATE?

Any colors are fine if they fit the criteria. If you want guidance or advice we find that calm blues, oranges, greens, and white are most attractive to a sales website. Feel free to surpise us with somethign different we didn't think of, or go with some of the listed colors. Your choice :D

Please see listed examples of websites we like to get a good feel.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Here are a few examples of websites we like:

http://www.pctools.com/
http://www.acronis.com/
http://www.adobe.com/products/coldfusion...

For the adobe site example we like the inner white part of the page but not the blacks and grays that surround it. PC Tools is the best example of the type of website we are aiming for.

We are also more than happy to answer questions related to the designs.

Materials

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