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Business Info

Business Name

Safe Sound Family

What do you do?

We're a publisher of free family safety tips, advice and information. We also offer information and reviews on home security systems and the ability to purchase those devices from authorized manufacturers.

Do you have a desired website screen size?

liquid design

How many pages (maximum of 4) do you need designed?

4

Target Audience

What is your industry?

Other

Describe the target audience for your website design

We're targeting parents and families and anyone who wants to needs to purchase home safety devices to protect their home and family

What 3 things would you like to communicate to your audience through your website design

1) that we provide the most valuable, reliable and informative content on the Web for anyone looking for family safety information 2) that we are a trusted and authoritative resource for family safety information 3) that users can purchase home security systems through us via authorized manufacturers

How is your company different from your competitors?

We provide our users with a lot of informative content to help them make smart decisions for themselves and their loved ones

Style and Concept

What website design styles do you like?

i like simple, easy to use design styles with clear call-to-actions (CTAs). also with this site, we want to convey trust so we don't want anything too fun and whimsical, but we also don't want anything too stiff and "corporate" looking. some sites i like in the home security space are:
http://www.homesecuritysource.com/topics... (deep page, not home page)
http://www.lifeshield.com/
http://www.familyhomesecurity.com/

outside the security space, these designs are nice:
http://www.kompakt.cz/
http://www.ronniesan.com/
http://css-tricks.com/

What colors do you want to see in your website design?

green, blue, subtle charcoal gray accents maybe, dark orange call-to-action buttons, lots of white space. i've included our logo (which is green and dark gray) to draw from as well.

What colors do you NOT want to see in your website design?

purple, pink, yellow, red

What adjectives should best describe your website design?

simple, clean, easy to navigate, clear call to actions

What content must be included in the website design?

>>Home Page Template Elements:
Logo
Tagline (Trusted Family Safety Information maybe put it under the logo or in the top right hand corner of the site across from the logo?)
Top navigation buttons (home, safety center, solution, blog)
Image Banner (nothing too cheesy, but something that says family safety, potentially could emboss the tagline in the image (Trusted Family Safety Information)? Include something similar this $99 offer form in the banner image http://www.familyhomesecurity.com/ (also include the checklist of benefits: fast alarm response, 24/7 monitoring, money-back guarantee, save up to 20% on your homeowners insurance)
Text block (a paragraph of information about Safe, Sound Family that lives below the banner image)
Popular Topics (below the text block there will be a section with magazine style text blocks in three columns like this http://www.homesecuritysource.com/topics...
From the Blog (a feed with 5 to 10 links to recent blog posts)
Right hand side bar (below the banner image): which would include:
o Explore (security systems, and monitoring like this http://www.familyhomesecurity.com/)
o Newsletter signup box
o Follow us on social media
Footer: about us, blog, privacy statement, terms of use, contact us

>>Deep Page Template Elements:
Logo
Tagline (Trusted Family Safety Information maybe put it under the logo or in the top right hand corner of the site across from the logo?)
Top navigation buttons (home, safety center, solution, blog)
Primary content block
Right hand side bar: which would include:
o Main CTA/form (sign up to speak with a home security rep, like the homeowners dont wait CTA from this page http://www.securitychoice.com/ or the call to order now CTA here http://www.selecthomesecurity.com/)
o Newsletter signup box
o Popular Topics (like the popular topics right hand sidebar box on this page http://www.homesecuritysource.com/topics... with links to different topics, potentially list 10 topics)
o Explore (security systems, alarm monitoring like this http://www.familyhomesecurity.com/)
o Follow us on social media
Footer: about us, blog, privacy statement, terms of use, contact us

>>Blog Home Page Elements:
Logo
Tagline
Top navigation buttons (home, safety center, solution, blog)
Blog feed (links from 15 of the most recent blog articles)
Right hand side bar: which would include:
o Main CTA (sign up to speak with a home security rep, like from this page http://www.securitychoice.com/ or this one http://www.selecthomesecurity.com/)
o Newsletter signup
o Recent Posts
o Categories
o Follow us on social media
Footer: about us, blog, privacy statement, terms of use, contact us

>>Blog Post/Page Elements:
Logo
Tagline
Top navigation buttons (home, safety center, solution, blog)
Primary content block
Right hand side bar: which would include:
o Main CTA (sign up to speak with a home security rep, like from this page http://www.securitychoice.com/ or this one http://www.selecthomesecurity.com/)
o Newsletter signup
o Recent Posts
o Categories
o Follow us on social media
Footer: about us, blog, privacy statement, terms of use, contact us

Do you have additional requirements or links you want to share?

nope

Materials

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