LET ME TELL YOU ABOUT US:

Cobblestone Container Service is a division of Cobblestone Waste Management LLC, a family owned and operated start-up in the waste management industry. The primary business of Cobblestone Container Service is brokerage of dumpsters. Haulers have all of their capital tied up in equipment, and in large part customers dont have the desire to manage hauler relationships or dont know where to go. The brokerage market fills the void between customer need for service and management and the need of haulers to attract customers. The brokerage of dumpsters is a well established yet fragmented market.

Our business will be a regional business focused in the mid-Atlantic initially with an eye towards becoming a national provider. The key difference in the model is the traditional brokerage market grew up by beating up the haulers on price and ramming business down their throat. Additionally service quality on the hauler and management end is severely lacking. Both of these are counter to our thinking. We believe the relationships with haulers essential, and view our national network of haulers with whom we share profits a critical barrier to others replicating our success. We further view being attentive to and doing the little things to maintain quality service levels a key factor that will separate us from the rest as far as execution goes.

HERE IS WHAT WE NEED:

The project is for design of the web site, including web template and associated imagery, fonts, etc. I have attached a wireframe, which lays out web page template needs and includes some necessary content to keep in mind when designing the pages. I also am including our logo, stationary and business card designs (font included) so you have an idea of color palate and designs/font we like. A primary goal for this site will be to present a professional, clean image of our company and provide a functional, needs based site that highlights our company principles while also providing a platform to generate business. For many customers, this is the lone visual representation of the company they will experience. The visual presentation is as important as the content behind it. To this end, the use of imagery that conveys a message about either our target customer base or our core principles of service, reliability and pricing is encouraged. There isnt a great deal of professionalism or distinctiveness built into the competitive set of web sites so I dont think it takes much to present an image apart from the pack.

OUR TARGET AUDIENCE IS:

Our primary customer base will be the commercial marketplace(construction, housing, retail build and movement), but we will also be servicing residential business (DIY, clean ups and renovations) driven to our website through organic site optimization and online marketing.

WE LIKE THESE EXAMPLES:

Can't say I am a fan of these sites but the core competitive set is:

dumpstersource.com

dumpster.com

dumpsterdirect.com

I like the professional feel of

oakleafwaste.com

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Everything that is a must have is in the wireframe. Still trying to figure out the best way to present the dumpster sizing chart. Leaving that to the design experts. Outside of the skin for the web site and some associated imagery, that is the guts of the design project.