LET ME TELL YOU ABOUT US:
We are Idea Express LLC -- a newly formed company created to produce and market ExpressIt!.
ExpressIt! is a PowerPoint add-in that allows a user to convert a shape, slide, or entire presentation into a "hand drawn" look (like something you would sketch on paper or on a white board).
Here's the premise:
There are a ton of people out there that reach for PowerPoint as their tool for expressing an idea (an electronic whiteboard, if you will). This could be traditional charts, flow charts, showing relationships, org charts, etc...
The issue is the "exactness" of PowerPoint makes people think that the idea being expressed should be exact. Worse -- it forces the PowerPoint presentation creator to spend time worrying about color, how things line up on the screen, etc... These are things you would never worry about on a whiteboard or that you would worry about while you are still hashing out an idea. You want people to give you feedback on the idea, not the fonts you used.
In the simplest case, ExpressIt! exposes a single toolbar button. Press this button and our "magic algorithms" convert everything (everything!) on the current slide to a hand drawn style. The user can still resize, reposition, etc... the "hand drawn" objects.
HERE IS WHAT WE NEED:
* A logo for Idea Express
* We need a web site that has these pages and conforms to the referenced mockups:
** Home - Home.png
** Products - Products.png
** Buy Now - BuyNow.png
** Contact - Contact.png
** FAQ - FAQ.PNG
** Support - Support.png
** Blog - Blog.png
* a 64x64 pixel image that will be used as the icon for the application
* a 64x64 pixel image that will be used as the toolbar button for "expressing" an object
* a 64x64 pixel image that will be used as the toolbar button for "unexpressing" an object
* Front, side, and top images that will be used for our "box shot" (we will feed into this: http://www.boxshot3d.com/)
OUR TARGET AUDIENCE IS:
Our customers are PowerPoint frequent users and power users. They spend a lot of time doing presentations and reach for PowerPoint as a tool that is familiar to them for expressing ideas and concepts. For instance -- need an org chart? They reach for PowerPoint. Need a quick graph? -- PowerPoint. Need a simple flowchart? -- PowerPoint.
Who are these people specifically?
- Managers of all types
- General "knowledge workers" inside of large organizations
WE LIKE THESE DESIGNS:
http://www.winzip.com/index.htm - The granddaddy of popular "download only" Windows software packages available. Their site is very professional and to the point.
http://www.balsamiq.com/ - We love these guys. The content and layout of their site is fantastic (and the product rocks too).
http://www.xobni.com/ - One of the coolest and most popular Office add-ins out there. The design is very clean and to the point as well.
http://www.thebackofthenapkin.com/ - I really like this book and the website isn't shabby either. Our product embodies some of their core notions -- render an idea using simple figures that don't distract.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Designs we hate:
Here are designs that we don't like that are products that are delivered similar to ours (purchased download Office add-in).
http://dplot.com/exceladdin.htm - Something about this design strikes as unprofessional and not fun. At its core, our product is fun.
http://www.office-excel.com/ - What does it do?
http://www.intelligentediting.com/ - Not horrible, but we really want to do a better job of guiding people through our web site. There's too many choices on the home page.
http://www.avidian.com/ - Much too busy.
Things we must have in our design:
- Logo must incorporate the text "Idea Express"
- Our product exposes two toolbar buttons in PowerPoint. We need a logo design element that we can extend into icons for the two toolbar buttons.
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