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Business Info

Business Name

Aslantic House

What do you do?

The website is for a state-of-the-art, high-end, luxury villa rental in the British Virgin Islands. The villa is also for sale.

Primarily, the website should target prospective renters. Secondarily, it should target prospective purchasers.

Do you have a desired website screen size?

Something that will stretch to the entire width and height of the screen. The website screen size should be large.

The font in particular should be large enough to be read easily.

Also, the website will feature large, high-resolution, professional photographs (about 40 of them).

How many pages (maximum of 5) do you need designed?

5 (home page, picture gallery, accommodations, floor plan, contact us)

Target Audience

What is your industry?

High-end, luxury villa rental in the British Virgin Islands.

Describe the target audience for your website design

High net worth professionals. Age range: 30's - 70's. Sex: Male and female.
Location: International clientele, though primarily from the United States.
Occupations: Financiers, entrepreneurs, business executives, celebrities, academics. Education: Highly educated. Lifestyle: People accustomed to 5 star accommodations, e.g. Raffles and Ritz Carleton. Values: Hard working, intelligent people who expect 5-star accommodations. Interests: Peaceful, stunningly beautiful environments with recreational activity not too far away such as sailing.

What 3 things would you like to communicate to your audience through your website design

5-star luxury, state-of-the-art accommodations (think Raffles Hotels and Resorts; Ritz Carleton, St. Bharts, etc.). Ultra sophisticated, clean, design. Salubrious enclave next to the beach overlooking the ocean.

How is your company different from your competitors?

Beachfront location, 5-star amenities, and stunning photography should be emphasized in the website. The unique location on a cliff, adjacent to one of the most secluded and beautiful beaches in the British Virgin Islands is a prominent selling point. Also, the views as some of the best and most unique.

Style and Concept

What website design styles do you like?

Simple, clean and sophisticated. Primarily a white or ocean blue background featuring the photography.


What colors do you want to see in your website design?

Mostly white, or ocean blue.

HTML color codes examples. These are only suggestions. No hard and fast rules. Light, cheery, clean and elegant:
#FFFFFF (or white)

What colors do you NOT want to see in your website design?

Except for text, nothing dark.

What adjectives should best describe your website design?

Very clean, simple, elegant, refined and sophisticated.

What content must be included in the website design?

- Written copy see on our old website: http://www.aslantichouse.com/Default.asp
- Photography: photo gallery for about 40 high-resolution pictures.
- Discrete hyperlinks links to pages advertising the home for sale.

Do you have additional requirements or links you want to share?

Work we like: http://www.gunpoint.info/

A photo gallery to accommodate about 40 pictures will be needed. Here are examples: http://www.100pondbay.com/gallery.html

Our budget for coding the website is about $1,300. If you work with a coder and can
code the website for a maximum of $1,300, we'd potentially like to enter into a separate contract to have that work done also. Please make sure that the design work can be successfully coded for under $1,300. Thank you.



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